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How Advertisers Are Navigating iOS 14’s Mobile Tracking Changes

Posted on the 27 September 2021 by Peterjbell @fuselead

It's been several months since Apple's iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, "How are advertisers handling the mobile tracking changes?"

Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences?

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