A successful marketing campaign takes hard work, dedication and the right amount of advertising in order to reach high goal demands for any company.
It takes research and planning; both of which to determine exactly how many conversions you’re getting from first time visitors and odds are, that number isn’t what you want it to be. Studies show that about 98 percent of first time viewers to online stores leave without making a purchase.
That’s money ‘walking away’ from you and your business. However, there is a way to increase conversion rates by around 125 percent.
Ad Retargeting is a completely positive form of increasing your marketing campaigns and improving them to an unbelievable point making it so visitors convert into customers. It’s a simple process that makes it easy to maintain and it’s customizable to completely fit the needs of the business and what you want to accomplish. Before you understand how it improves a marketing campaign, first understand exactly how it works.
With Ad Retargeting technology, when a user visits your website, they are showing their initial interest in a product (or products) that you have to offer. That initial interest shows for the technology and now they become the ‘target audience’ for which your retargeting campaign will go after. The technology now ‘tracks’ the user and advertisements (based on preference of size and style e.g. banners, towers, etc.) are displayed across that user’s favorite websites to keep your brand in focus.
Don’t worry about being the pesky company, though. Ad Retargeting allows for a frequency cap to assure that your ads aren’t becoming a nuisance to the viewer and that it gives them a break before seeing your brand again.
That advertisement on display now should be your way of drawing that visitor back to convert them into a buyer. Whether you’re placing a deal on the advertisement or beautifully displaying the item they just looked at, this is the time to increase that interest enough to get them to press ‘Buy’ rather than walking away.
Any marketing campaign can run ads, but most of the time they are running to uninterested parties and people who have no use for your products. The reason retargeting improves marketing campaign is because it targets those who have already been to your site and shown interest in what you’re offering. This makes it so you’re spending money only when this campaign is working for you and it’s not being wasted on space pushing out to people who won’t convert no matter what.
Let’s do a quick overview on why retargeted advertising improves any marketing campaign:
- Save money
- Increase conversion rates
- Increase popularity by appearing on users’ favorite websites
- Gain trust with potential customers
Don’t let potential buyers become part of the 98 percent statistic. Draw them back in after they’ve already left your site and make sure that they convert the next time by giving them offers they can’t turn down. When you retarget your customers, you’re making business better for yourself in the long run.
Brandon Williams writes for AdMedia, an online advertising network specializing in retargeting, PPC and much more. Add him to your Google+ Circles +Brandon W.
