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Hooray for Earth Release New Music Video

Posted on the 22 July 2011 by Thewildhoneypie @thewildhoneypie


Erie and confusing, the new video for “Sails” by Hooray for Earth finds Madeline Zima of Californication running, digging, and looking pretty concerned. The footage, directed by David Parker and Cole Schreiber, is beautifully shot, setting the tone with ominous coloring and layered images. Particularly since they don’t incorporate footage from the band, this feels more like storytelling than an actual music video.

Filmed in only one night outside of Parkers home, the scenes collected are sparse but effected in a way to seem more interesting. Zima, attempting to escape the “maddening, inescapable labyrinth” of her life, finds and unearths a box she had buried before (which kind of brought THIS to mind purely for the “what’s in the box” element — enjoy). Hidden amongst the simple plot, though, are glitchy scene replays and repeated images, which a more complex theme.

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