Gadgets Magazine

Google Web Designer Creates Animated 3-D HTML5 Ads in Minutes, for Free

Posted on the 17 October 2013 by Palmgear @PalmgearBlog

Google released its new tool for building adaptive, universally usable rich  ads this morning. With Google Web Designer,  hard-core animators and wet-behind-the-ears newbies can build, edit, and publish  animated HTML5 ads for any platform in just minutes.

For any device.

“We think that Google Web Designer will be the key to making HTML5 accessible  to people throughout the industry, getting us closer to the goal of ‘build once,  run anywhere,’” Google engineer Sean Kranzberg posted this  morning.


Google Web Designer is a downloadable app for Windows and Mac that offers a  complete stage for building ads, with visual editing tools but also a code view  that technical users can access. Google will either build the HTML5 and CSS that  drives your animated ad for you, or allow you to build it yourself.

Or, any option in between.

The software offers a quick animation mode that essentially allows you to  build two scenes so that it can then tween the images to create a  quick-and-dirty animation. It also offers a more in-depth approach that lets  designers animate individual layers and elements independently of each other.  Using the 3-D authoring tools, ad designers can rotate objects along any axis  and add dimensionality to their creations.

The tool is clearly a one-stop shop, allowing for both the creation and  publishing of ads. Interestingly, while Google makes money if you publish your  ads through DoubleClick or AdMob, Google has included the option to publish ads  to “any other ad network” as well.

Clearly, Google believes that if you create great ads using its tool, you’ll  be more likely to publish them on platforms that result in Google revenue.

Google Web Designer is currently in beta.

Back to Featured Articles on Logo Paperblog