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Google’s New Best Practices For Writing Page Titles

Posted on the 15 October 2021 by Gaurav Kumar @vhowtodo

In a new document, Google has published best practices for writing page titles and descriptions. And, everyone follows what Google says.

The new title and description writing tips explain how users can stop Google from replacing titles in search results.

Google page title update has changed the way Google treats titles in SERP. Now, Google is replacing links in search results to make them discoverable.

Only 20% of the page titles are being replaced. Yet, it has caused massive confusion among web admins and SEOs.

In Google's advanced SEO document of Google Search Central, the search giant has described the best practices for writing page titles and descriptions.

Google has also addressed the common issues when replacing titles.

And, today you will know everything about how Google wants you to use work on titles.

Google's best practices to Write title Links:

The title link is the title that takes the user from the result to the landing page.

Earlier "Title links" were known as "meta-Titles."

You can use the <title> element to writing the best link copy for the search result.

  • Write a title for each page on your website.
  • Write unique titles for each page.
  • Write concise titles.
  • Write descriptive titles.
  • Don't repeat text in titles.
  • Title branding.

Here are Google's best practices for title writing?

Follow these title writing practices to avoid Google from replacing your title.

Title links in SERP change according to the relevance and content on the web. Google's focus is to display user-friendly titles.
  • Text in <title> element.
  • Visuals and headlines.
  • Heading elements like <h1>
  • Large and prominent treatments.
  • Other relevant text.
  • Anchor text
  • Text within links.

How Google Create Title Links?

Google uses the following sources to generate title links:

If you still have any question, feel free to ask me via comments.
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