Originally posted on TechCrunch:
If at first you don't succeed, try, try again.
Google's latest attempt to get its operating system for TVs embedded on consumer electronics devices has attracted a handful of partners, which were announced at the Consumer Electronics Show. In a blog post today, the search giant said TVs from Sony, Sharp and Philips would begin shipping soon.
The company introduced the latest version of its smart TV operating system at Google I/O last June, and first made it available to consumers through the launch of its own Nexus Player late last year.
But for Android TV to gain real market penetration, it would need some help. That starts with bringing consumer electronics partners on board to create devices that had Android TV embedded in them.
As is usual with these things, Android TV takes some pressure off device makers, since they won't need to create their own operating...
