Google is now placing "Ad Intents" sponsored links in auto ads as a new ad format. Adding sponsored links automatically in publisher posts can boost Adsense revenue. However, the publishing community also shared worries about the new ad format.
Google's Ad Intent ads will work with contextual ads. It will place sponsored links automatically in website content or blog posts.
However, publishers have the option to opt out of this ad format.
Google Ad Intents Program:
Google's Ad Intents is a part of Google auto ads. This new format will automatically place sponsored links on the publisher's site. It will display search results and contextual ads. The focus is to display relevant ads based on the page content and user intent.
According to Google, Ad Intents format will scan your page content before automatically placing links on anchor text.
It will help the publisher's revenue by displaying ads based on user intent. This way, Google is bringing back the ad click format.
The publisher gets paid when a user clicks on an ad displayed in intent boxes.
Google is trying to get rid of third-party cookies, and that is the reason why the company is testing new ad formats.
How to Enable or Disable Ad Intents?
Accept Google AdSense's terms of service and policies when using Ad Intents.
Publishers can easily enable or disable the Ads Intent format in AdSense.
- Go to AdSense and click on "Auto Ads."
- Click on "Intent-drive formats."
- Enable or disable "ad intent anchors" or "ad intent links.
How Ad Intents Work?
Ad Intents work in two ways:- It converts existing text into links.
- It places anchors at the bottom of the page.
How to Track the Ad Intents Performance?
- Open the "Reports" page.
- Go to custom report and use "Ad Format."
- click on "Edit" metrics.
- Choose "Funnel" metrics to analyze the performance of Ad Intents.
AdSense Publisher's Reaction:
AdSense publishers have two views about Ad Intents. Some publishers find it helpful to use Ad Intents, while others have issues with this ad format.
The backlash is the result of publishers' worry that Ad Intent can drive visitors out of their websites. It can cause issues with regular traffic.
Ginny Marvin explained that Ad Intent is optional for publishers. Publishers can choose to opt-out.
You may already see Ad Intent ads on your blog or website.
Why eAskme Cares?
eAskme teaches bloggers and publishers to monetize their content and boost traffic with engaging content.
Google Auto Ads are helpful for advertisers in targeting user intent. Still, publishers can see a decline in traffic if the visitor chooses the advertiser site over the publisher site.
Google Ads Intent works as sponsored links. It can create issues with user experience and increase bounce rate.
Are Ad Intents Helpful for Bloggers and Publishers?
Ad Intents is better at generating more revenue for bloggers and publishers. However, publishers must check the content and traffic after enabling this ad format.
It is the publisher's job to identify any change in user experience, revenue, and traffic.
Conclusion:
Test "Ad Intents" ads in your website to find out the revenue potential. Identify any change in traffic and revenue. Avoid repeated use of keywords when using Ad Intents. It may seem similar to how Infolinks ads have been working for a long time.
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