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Google Launches Project Fi Mobile Phone Network

Posted on the 23 April 2015 by Adeyemiadisa @adeyemiadisa

Google has detailed its plan to run a mobile phone network in the US, as reported by BBC. Google’s Project Fi Mobile phone network means the firm will rent voice and data capacity from two existing operators – Sprint and T-Mobile – and use existing wi-fi hotspots, rather than build new infrastructure from scratch.

Initially, Project Fi Mobile phone network will only be offered to Nexus 6 handset owners. Google Fiber, the firm’s “ultra-fast” broadband service, is already seen as a disruptive force in the US telecoms market.

It has been credited with encouraging Comcast and Time Warner Cable to offer their own customers speed boosts without higher prices.

However, Fiber’s roll-out involved Google buying infrastructure built by companies that had collapsed as well as laying its own fiber optic cables – giving it full control of the service.

By contrast, one expert said running a mobile virtual network – which is dependent on rivals’ equipment – might limit Project Fi’s impact.
“The example of MVNOs in the US and elsewhere suggests that it’s hard for their operators to dramatically change the industry because of their nature,” said Ian Fogg from the IHS Technology consultancy.

“But the past isn’t always a guide to the future. “No-one would have thought that a handset manufacturer could transform the mobile industry by teaming up with one network – but that’s what happened with Apple and AT&T when the iPhone launched.

“And Google itself has repeatedly shown that it is capable of changing the direction of an industry by entering it.”

Project Fi Mobile phone network will only be offered to Nexus 6 handset owners

Project Fi Mobile phone network will only be offered to Nexus 6 handset owners

Project Fi Mobile phone network offer an alternative

Sundar Pichai, chief of Google’s Android platform, first mentioned the company’s plan to create a phone network in February, but provided little detail at the time.

The company has now revealed that its subscribers will be automatically switched between 4G signals provided by Sprint and T-Mobile, depending on whichever is stronger at the time.

They will also be able to make calls over wi-fi without having to use a special app, similar in nature to the Wi-fi Calling facility recently introduced by EE in the UK.

“As you go about your day, Project Fi automatically connects you to more than a million free, open wi-fi hotspots we’ve verified as fast and reliable,” Google said on its blog.

“Once you’re connected, we help secure your data through encryption. When you’re not on wi-fi, we move you between whichever of our partner networks is delivering the fastest speed, so you get 4G LTE in more places.”

When alternatives are not available, users will also be able to use 3G and 2G signals.

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