There comes a point in our day where we have a task to do and we simply cannot get our brains to cooperate. Maybe there’s a batch of emails you need to send out or there’s a meeting you just can’t get excited about. I've always just attributed it to just not being excited about the particular task at hand.
In marketing, we have to communicate with people – talk, email, think, conference, brainstorm, send smoke signals, or whatever. One of the things we don’t always think about is that we might be trying to do the wrong tasks at the wrong time. Research studies have shown that it’s not what you’re doing but when you’re choosing to take on a particular task.
Science may seem boring but if you understand what’s happening in your brain at any point in the day, you can get the most out of the chemicals buzzing across your brain.
Relationship building should be the focus of your first few hours at work. High levels of oxytocin make you feel connected and cuddly to the world. You can harness this hormones power by reaching out to clients, writing thank you notes, or engaging on social media. Oxytocin is a hormone that is more related to your personal relationships with family members or significant others, but you can take action while your levels are high and you’re at work.
Creative activities are the most effective in the mid-morning hours. Have you ever wondered why cleaning or crafting is a stress reliever? The hormone cortisol (the “stress hormone”) will help your brain focus on tasks and prime you for learning. Since cortisol is highest in the mid-morning hours, it’s the perfect time to plan out that presentation, do research for an upcoming infographic, or sit down to write that blog post that you just know is going to break the Internet.
Save difficult or complicated tasks for after lunch. The hours just before and after lunch time can be your most productive. The melatonin levels (the “sleep hormone”) will be on the decline at this time of day and you will have the mental focus and drive to take on the world. Melatonin levels can be affected by the kind of meal you have and how much you eat, so make good decisions at lunch time to keep the sharpness. This is the time to focus on those emails you send out, scheduling conference calls, or making pitches to your clients and bosses. This is the time of day where you are sharpest and ready for success.
Collaborate at the end of the day. By late afternoon, your brain is on a natural downswing which makes it the best time of day for laid-back activities like a brainstorming session. This is another good time to engage on social media because you’re feeling friendly and laid back. If you spent your morning re-tweeting or sending out links, this is a good time to talk directly to your followers.
Obeying your brains needs and desires at home is just as important as at work, because everything you do once you get home will have an effect on your next day at work. Start by getting a better night of rest.
- Exercise before 6 PM so adrenaline levels will be down before you go to sleep.
- Repetitive activities like doing puzzles will help you wind down for bed time.
- Eating late at night will cause problems with your sleep schedule as your body metabolizes the food.
- Practice darkness therapy to get better sleep. Put down the cell phone, turn off the television, and cover light emitting objects in your room with electrical tape. (I have done this and it’s worked great!) The light sources actually prevent your body from making melatonin at the times it needs to, which can prevent you from getting a good night of sleep.
To be more productive both at work and at home you must listen to your brain. It will tell you what you need. Do you base your tasks around the peaks of your brain power or do you just work down the list? Is it possible to get more out of your hours by letting your chemicals control you?
