I had a wonderful surprise recently: my LinkedIn connection, weight control expert Lori Boxer, shared a post of mine on LinkedIn. You can include a comment when you share a post, and Lori included a doozy. Then she tweeted it multiple times.
You don’t get that kind of ringing testimonial every day. Wowzer.
Brands succeed when they have social proof: client testimonials and the word-of-mouth advertising that comes from happy customers. Social proof is invaluable because it’s user-generated content, volunteered by others, not yourself.
The problem of course, is getting it seen. We’re all drowning in a sea of content. Brands need to come up with creative ways to promote their social proof.
I remembered that you can embed tweets on WordPress. I’d never done it before, but it’s easy. I embedded Lori’s tweet in my sidebar by following the steps in this helpful post.
Shortly thereafter, a Twitter connection, British voice over artist Hannah Fox, retweeted another post of mine.
I decided to embed that, too. The great thing about an embedded tweet: it stays “live,” meaning that all the links in the tweet remain active. A blog visitor can click on the embedded tweet and read the post that was shared in the tweet.
Here’s a screenshot of the two embedded tweets in my sidebar (they’re underneath the portfolio thumbnails). I took the screenshot from this post featuring me and my pal
Gus the Sarcophagus.
