From Monday through Friday, SEMrush would host a series of SEO educational webinars. There would be some of the well-known search engine marketing experts. This SEO webinars will focus on the most important SEO strategies and techniques. This serie is totally fitted for both advanced and intermediate SEO experts.
This educational week will begin with a group discussion with their speakers, with live answers to questions from audience.
Link building for the future – what to do and what to avoid
Paddy Moogan, February 9, 2015, 16:00 (GMT)
In this webinar Paddy will talk about:
- What the future of link building looks like
- What kind of links you should be avoiding
- Techniques that you should be focusing on instead
He will give actionable tips and advice that will help you build links for many years to come.
How to build a content marketing strategy using Google +
Martin Shervington, February 10, 2015, 15:00 (GMT)
Are you curious about Google+ and how it can help inform your content marketing?
Well, in this presentation and Q&A session Martin will take you through the cycle: Listen, Decide on Themes and Topics, Create Content, Promote Content, Measure and Evaluate, Repurpose.
This will enable you to:
- Find and engage your target audience
- Be creative, and different!
- Have hints and tips on how to make it easy to create content, quickly
- Have a load of G+ tips to help you increase chances your content will fly
- Make sure it is all worth while (getting you the results you want)
- And finally how to make your content work harder for you too
Keyword research
Adam Vowles, February 11, 2015, 15:00 (GMT)
In this webinar, we reveal the exact methods we use to carefully select the right keywords. These keywords give us the strong foundations that allow us to rank in some of the most competitive niches around the world.
We will walk you through the basics. Then move on to how to expand your list, and how to take keyword research to the next level to leave your competitors behind and drive a wealth of new traffic to your site.
Brand authority
Charlie Williams, February 12, 2015, 15:00 (GMT)
In this webinar, Charlie looks at how you can build stronger brand signals through simple & sophisticated SEO techniques.
We’ll learn how emphasising your expertise, trustworthiness and market authority helps build a great website experience, why future SEO campaigns should have branding baked into their foundations, amd how brand signals naturally mix with your content and link earning tactics.
Live SEO Audit
Jono Alderson, February 13, 2015, 15:00 (GMT)
Performing an effective technical site audit is about much more than knowing your HTTP status codes; you need to be able to effectively diagnose root causes rather than just identifying symptoms, and to be able to present your findings with compelling and effective storytelling in order to effect change. Jono explores the tech, the psychology and the processes of SEO audit you need to turbo-charge your site audits..
