Forbes: Tips For Building A Strong Content Marketing Plan For 2014

“Reaching consumers is tougher than ever with so many businesses clamoring for attention. Providing good, attention-grabbing content is the key to being heard over all the noise. But how does your business craft a consistent, effective content marketing strategy? According to a pair of studies hosted by Marketing Profs and the Content Marketing Institute, nearly half of all B2B marketers have no content strategy. More than half of all B2C marketers lack a strategy for content marketing. This means businesses and marketers who take time to plan their content marketing for 2014 will have an advantage over their competition. As you begin a new year with high hopes for your marketing efforts, here are a few tips you can follow to create a content marketing plan that will yield results.” More from this article by Drew Hendricks>>>