Do you have a love for all things macabre, spooky, and downright terrifying? If you’re thinking about blogging about it, the good news is that you have a lot of resources at your fingertips. 
Once you start delving into legends around the world, you can tap into the niche demographic you want and blog to your heart’s content. There are plenty of other horror fans just like you, and many of them are on the hunt for another slice of online entertainment.
You can use handy events to back up your writing, such as the festival happening at Sleepy Hollow and how it ties into the Headless Horseman. Halloween season is the obvious one, but there are plenty of spook-tacular events and activities happening year-round.
Look at your blog from a global perspective, and salt it with pieces that appeal to an audience on a grander scale. For instance, there’s more to monsters and mayhem than your local region or even your country.
You don’t have to be the blockbuster seller
Nobody’s going to expect your writing chops to be on par with Stephen King’s, but you do need to offer quality content. There’s already enough subpar horror writing out there, so don’t contribute to it.
Since horror is often image-driven, try to include quality graphics with your blog whenever possible, but always credit the source. Very brief video clips can also be helpful. But these should always complement your writing, not overshadow it.
If possible, get as many eyes on your posts as possible before you publish it. Your eye and brain are both accustomed to overlooking your own common mistakes and filling in the gaps. Everyone needs an editor, especially if you want to make your blog a popular one.
Walk the line
Remember those Goosebumps books from when you were a kid? Horror can be highly accessible to children, but it can also go the other direction into Rob Zombie territory.
How ghastly your blog will be completely depends on you, your interests, and passions, but keep in mind that you’re apt to lose sectors of your audience no matter which direction you go. Your responsibility is to stay on track and write for your demographic.
Most importantly, have fun with your blog, because if you enjoy it, then that excitement will shine through. People love blogs when it’s clear the creator is having a blast. Aim to post at least once a week, and ideally once every day, and it won’t be long before you have your own little monsters in droves.
