Media Magazine

Financial Times: This Antenna Should Have Good Reception

Posted on the 21 August 2014 by Themarioblog @garciainteract
Financial Times: This Antenna should have good receptionFinancial Times: This Antenna should have good reception

Take a look at the new Financial Times product, FT Antenna. In its own words: "Antenna is an experiment by the FT. It is powered by tweets from accounts we trust. Only links to websites carefully selected by us can appear."

Click and see a series of stories (7 when I connected to it  Sunday morning).  It is curated, and I am surprised that even a story from "rival" Wall Street Journal, appeared.

I believe that this can be successful because  the Financial Times commands the respect and credibility that will guarantee that the stories selected to appear there are "must know" type of stories.

Another example of curating, using social media advantageously and enhancing a brand via new products that cater to what we know the audience in a digital age is craving.

I will follow FT Antenna with interest.

More about two tempos

Hearst Digital Media Lecture at Columbia University: Mario Garcia--Two Tempos for Storytelling in the Digital Age

 

 

Two tempos: rhythms for storytelling in the digital age

http://www.garciamedia.com/blog/two_tempos_rhythms_for_storytelling_in_the_digital_age

 

More validation for the two tempos for storytelling in a digital world

http://garciamedia.com/blog/more_validation_for_the_two_tempos_for_storytelling_in_a_digital_world

 

The two tempos for news get new takers

​http://garciamedia.com/blog/the_two_tempos_for_news_get_new_takers

Pages We LIke

Financial Times: This Antenna should have good receptionFinancial Times: This Antenna should have good reception Financial Times: This Antenna should have good receptionFinancial Times: This Antenna should have good reception Financial Times: This Antenna should have good receptionFinancial Times: This Antenna should have good reception

These three pages came from the same artist/designer, Osama Aljawish, senior designer of mega design award winning newspapers, The Times of Oman and Al Shabiba, published in Muscat, Oman.

Osama tells me what these pages are about

Domestic violence:


"This is a page about domestic violence and issues closely related to domestic abuse, spousal abuse, battering, family violence and violence against children resulting in deaths."

Al Maliki alone:


"This page is an analysis of how Al Maliki stood alone without any party supporting him for re election in Irak."

White bread:


"This page is about how eating a piece of white bread everyday which provides nutritional balance ."

TheMarioBlog post # 1554
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