This fully integrated campaign is visible across print, digital, experiential and out of home, and is complemented by a targeted broadcast and paid media strategy.
I have been able to add Facts. Truths to my daily FT briefing. In this early edition, you start with a What You Need to Know which includes a summary and a graphic, offering a quick snapshot of US Election news for the day. That is followed by a selection of stories of interest. In what represents a sharp way of presenting information in the age of interruptions, the FT allows for a recap of news from the past two or three days. I liked that feature. Good to sample those headlines and scan to see if we missed any of it.
FT’s SVP of communications and marketing Darcy Keller said, “Now more than ever, people are hungry for information and insight they can trust. This campaign underlines the FT's reputation for quality, integrity and accuracy -- characteristics that are particularly valuable in times of uncertainty."
The experiential aspect of the campaign, executed by M&C Saatchi PR, launched earlier this week in New York City, London and Washington DC, using reverse graffiti.
Positioned at locations throughout each city over a period of weeks, the FT aims to draw attention to issues that affect Americans as well as the rest of the world. The FT worked with creative agency Founded to come up with the campaign line, “Facts. Truths.”, and supporting assets such as the 2016 election badge, which was implemented across multiple assets from emails through to search, social and display.
For more information visit www.ft.com/uselection
