Fendi has teamed with Rihanna, Sarah Jessica Parker, Rachel Feinstein, Jourdan Dunn and Leandra Medine on a new charity project that will mark the official inauguration of the brand’s newest flagship on Madison Avenue in New York.
Fendi has asked the five women to personalize their own 3 Baguette handbag — a style launched at the end of last year that reinterprets the Fendi accessory with a more structured shape and the FF logo becoming a lock rather than simply a decorative element. Parker, Rihanna and Feinstein have also designed micro-baguette models. The bags will be unveiled at a cocktail party at the new store on Feb. 13 hosted by Karl Lagerfeld, Silvia Venturini Fendi and chairman and chief executive officer Pietro Beccari.
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