Fashion Magazine

Feetz® Brings 3D Printing to DSW Customers

By A Beauty Feature @abeautyfeature

 Feetz®, the first company to use 3D printing technology to make custom fit, sustainably made shoes. Announces the launch of “[email protected]” a unique pop-up shop. That produces custom 3D printed shoes using Feetz’ proprietary technology. Customers will be able to see 3D printers in action and design 3D printed shoes in a first-of-its-kind retail experience. The pop-up shops will be available in DSW’s NYC 34th St and SF Union square locations.

Feetz® was founded in 2013 by mathematician and entrepreneur Lucy Beard. The idea of personalized footwear came to Lucy during an unsuccessful shoe shopping experience. As she walked into a Starbucks and ordered a “grande mocha light with two pumps,” Lucy realized that standardized sizing does not meet individual needs for fit and comfort.  Feetz’ proprietary SizeMeTM technology uses a mobile scanner to capture 5000 datapoints and 22 dimensions and produce a customized 3D printed shoe in less than 2 weeks. Feetz® shoes are made with  recyclable materials.

Feetz® Brings 3D Printing to DSW customers

Feetz® Brings 3D Printing to DSW customers

“DSW is excited to bring Feetz’s innovative technology to our customers through this pop-up experience. Feetz® uses 22 unique dimensions to create custom fitting, personalized shoes on-demand. Which we believe has the potential to disrupt the footwear industry as we know it today. We are pleased to be the first to bring this new concept to the market,” said Simon Nankervis Chief Commercial Officer of DSW Inc.

“By partnering with DSW, we have an amazing opportunity to bring the world of 3D printing to DSW’s customers.  People will soon be able to see, touch and learn about how our 3D technology can personalize footwear and experience a product” said Lucy Beard, Founder and CEO of Feetz®. “DSW is an innovative footwear retailer and we are confident that together, Feetz® and DSW will develop a relevant and unique experience for our customers.”

[email protected]’s pop-up stores will be open during the following dates:

DSW’s 34th Street/Seventh Avenue, New York City: October 17-30, November 19-27, 2016
DSW’s Union Square, San Francisco: November 5-13, 2016

Customers at home can scan their feet by downloading the Feetz® mobile app on iOS and Android devices.

About Feetz

Feetz® is transforming the way people buy — and wear — shoes by using 3D printing technology to create shoes that truly fit your feet. No more breaking in, just stylish, comfortable, custom fit shoes made sustainably in the USA.  Feetz® has been named Entrepreneur’s Magazine Top 100 Brilliant Companies in 2016 and Fast Company’s Most Creative People 2016.  For more information, visit

About DSW Inc.

DSW Inc. is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer dress, casual and athletic footwear and accessories for women, men and kids.  DSW operates 497 stores in 43 states, the District of Columbia and Puerto Rico, and operates an e-commerce site,

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