American Journal of Transplantation
WASHINGTON, June 24, 2013 — A study published last week in the American Journal of Transplantation showed that Facebook’s addition of an organ donor option in the “life events” section of a user’s timeline boosted organ donation registration by 21 times the average daily rate.
The study, conducted by researchers at Johns Hopkins University, gathered Facebook and online motor vehicle organ donation registration information from May 1, 2012, which was the day the Facebook campaign launched, to May 28, 2012. The researchers then compared the number of Facebook organ donor profile updates with organ registration data from 43 states and the District of Columbia. The study left out Alaska, Delaware, North Dakota, New Jersey, Pennsylvania, South Dakota and West Virginia because data was unavailable.
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