Are you confused between Ezoic vs AdThrive? Keep reading this article if you need to know which platform is better for making money online!
Ezoic and AdThrive are ad networks and an alternative to widely used Adsense. Both of these Ad networks claim to generate better revenues than Adsense. Ezoic do so using artificial intelligence, while AdThrive (also known as Raptive) has a team of data scientist and experts.
This article will compare these two ad networks – Ezoic vs AdThrive. Both ad networks offer unique features and benefits, but which is the right fit for your website?
But first, let’s see what’s Ezoic and AdThrive.
Please Read: AdThrive has been merged with CafeMedia, and both of them are now rebranded as Raptive. In simple words, AdThrive is now named Raptive.
What Is Ezoic?
Ezoic is a machine-learning platform designed to help website owners and bloggers improve their performance and revenue. The platform uses machine learning algorithms, website testing, and ad optimization to help website owners achieve their goals.
The platform was founded in 2010 and has since grown to become one of the most popular ad optimization platforms for website owners.
Ezoic is unique because it uses a proprietary algorithm to test and optimize different website elements to improve the user experience and increase revenue.
What Is AdThrive (Now known as Raptive)
AdThrive is a popular ad network that connects website owners and bloggers with premium advertisers to help them maximize their ad revenue.
Founded in 2013, AdThrive has become one of the most trusted ad networks in the industry, serving over 8,000 publishers and generating over $2 billion in ad revenue. Recently, they rebranded to Raptive, but still, you can use them to make money online.
Ezoic vs AdThrive: Which Is Better
Let’s come to the point… which one is better?
Both platforms offer unique features and benefits, making it difficult to determine the best fit for your website. That’s why we will compare both of them by following factors:
- Ad Network Requirements
- Revenue Share
- Ad Placement and Optimization
- Ad Quality
- Pricing
- Customer Support
- Monetization
Let us dig a little deeper to find out which platform is better.
1. Ad Network Requirements for Eligibility
That means which website is eligible to join their network; both Ezoic and AdThrive have their eligibility requirements.
Ezoic:
- Site Size: No limits; although earlier, there was a limit was 10,000 monthly visitors, now they removed such limits. If you are a website with less than 10,000 monthly visitors, you can join their Access Now program.
- Compiled with Google Adsense: To join Ezoic, your site should be compiled with Google’s Adsense policy.
- Site Content: Again, your site needs to comply with Adsense’s policy, and you should create original content without clickbait and illegal content.
- Languages: Ezoic only monetizes languages that are supported by Adsense; if your site’s content is in a regional language, please refer to this page to know if your site’s language is eligible or not – click here.
- Type of Site: Currently, Ezoic is working with informational and content-rich sites. Hence, corporate and e-commerce websites won’t be able to join the program.
AdThrive
- Site Size: You can only join AdThrive if your site consistently gets 100,000 monthly pageviews.
- Compiled with Google Adsense: Your site should comply with Google’s Adsense policy.
- Site Content: There isn’t much mentioned regarding this; the only requirement is that your site content complies with Google Adsense’s policy and has 100% original content.
- Demography: Your site should get most of its traffic from the United States, Canada, the United Kingdom, Australia, and New Zealand.
Winner: Ezoic
Seeing AdThrive’s requirements, it is clear that they are only for niche websites. While Ezoic is open to anyone producing original and informative content. Ezoic is the winner in the eligibility requirement, although AdThrive can be good for eligible website owners.
2. Revenue Share
Both Ezoic and AdThrive operate on a revenue-sharing model, taking a percentage of the earnings generated by the ads served on your website.
- Ezoic takes a 10% cut of your ad revenue.
- AdThrive takes a 25% cut.
If you earn $1,000 in ad revenue from your website, Ezoic will take $100, and AdThrive will take $250.
Winner: Ezoic
AdThrive (Raptive) is taking 150% more revenue share than Ezoic. Ezoic is clearly better for website owners in terms of revenue sharing.
3. Ad Placement and Optimization
Both Ezoic and AdThrive use advanced machine-learning algorithms to optimize ad placements on your website.
Ezoic:
Ezoic uses Ad Tester, which continuously finds the best place to showcase ads on your website that increase your revenue. In Ezoic, you can manually change the Ad’s position and experiment with different layouts.
AdThrive
AdThrive takes care of everything, optimizing your ad placements and making changes on your behalf. It has a team of data scientists and experts to handle Ad placement on your site.
Winner: Tie
It’s a tie, as both services are excellent with Ad placements. However, Ezoic uses AI and lets you can also do manual ad placement. On the other hand, AdThrive takes control of Ad placement on your behalf.
If you want manual control, Ezoic can be your choice, but if you don’t have time for manual controlling, you can go with AdThrive.
4. Ad Quality
AdThrive is known for its premium ad options, providing website owners access to high-quality, visually appealing, and well-targeted ads.
In contrast, Ezoic offers a broader range of ad types, including lower-quality options such as pop-ups and pop-unders. While this can increase revenue in the short term, it can also negatively impact user experience and potentially harm your website’s reputation.
Winner: AdThrive
In terms of Ad Quality AdThrive seems better, as lower-quality ads can distract readers, and eventually, a website will struggle to retain its viewers.
5. Pricing
Ezoic:
Ezoic offers various services, but since the article is about web monetization, we will stick to it. Currently, they have two plans: Ezoic Standard and Ezoic Premium.
The Ezoic Standard plan requires you to give 10% of earnings from your monthly revenue, and the standard plan can be accessed at Level 2 +. For your information, Ezoic has levels, and each level has its own benefit; once you reach Level 2, you can unlock Ezoic Premium.
AdThrive
Surprisingly, AdThrive doesn’t have any pricing plans. You can just sign-up at AdThrive to submit your form; AdThrive will review your application; if accepted, you will get an email regarding the further onboarding process.
After your site has generated revenue using AdThrive, you’ll get 75% of it, and the rest 25% will go to AdThrive as management fees. You will receive your payment after 45 days and from next month on the 15th of the month.
Winner: Ezoic
Both have revenue-sharing models, but Ezoic offers a lower revenue share.
6. Customer Support
Both Ezoic and AdThrive offer comprehensive customer support to their users. Ezoic offers email, chat, and phone support, while AdThrive provides support through email and a dedicated Facebook group.
Ezoic also offers an extensive knowledge base with articles and tutorials to help you get the most out of their platform.
- Ad Thrive support email: [email protected]
- Ezoic support email: [email protected]
Winner: Tie
It will be a tie as both of the websites have dedicated support teams; they are available via email and have community forums.
7. Monetization
Which ad network offers better monetization depends on your specific needs and requirements.
AdThrive is better if you have high-quality content and meet the minimum traffic requirements. The network offers premium ad options to generate high revenue for your website.
Ezoic is a better option to improve the user experience while generating more ad revenue. The network uses advanced AI algorithms to optimize ad placements and test different ad formats to determine which produces the most income.
Ezoic is also a good option for small and medium-sized websites that do not meet AdThrive’s minimum traffic requirements.
Winner: Tie
Again it’s a tie; both of the websites have slightly different approaches to increasing your revenue but claim to increase your revenue.
Get Started with Ezoic:
Ezoic is best for small websites, as it also offers access to websites with less than 10,000 monthly pageviews. Plus, its revenue share is 10% which is relatively low compared to AdThrive. Decent customer support and open to all audiences, while AdThrive only caters to certain countries’ audiences.
Check out Ezoic
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Get Started with AdThrive:
As AdThrive claims, it is the No. 1 ad network in Food, Home, and Lifestyle niche. Plus, it also claims to increase its revenue by 137% compared to other ad network, it significantly high. Plus, if you are a website with more than 100,000 per month, you might require an expert to look out for Ads placement and other technical things.
Check out AdThrive
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What Are The Pros And Cons Of Using Ezoic And AdThrive?
This section will cover a few advantages and disadvantages of both platforms. Let’s start with Ezoic’s benefits.
Ezoic Pros:
- AI Optimization: Ezoic uses artificial intelligence to optimize ad placements and determine which ad formats generate the highest revenue.
- Improved User Experience: Ezoic offers a variety of tools to improve website speed and user experience, including the Site Speed Accelerator and Layout Tester.
- Access to Premium Advertisers: Ezoic offers access to premium advertisers, increasing the potential for high-quality ads and revenue.
- 10% Revenue Share: Ezoic takes a 10% cut of your ad revenue, which is lower than many other ad networks.
Ezoic Cons:
- Learning Curve: Ezoic can have a steep learning curve, with many navigation features and options.
- Limited Control: Ezoic’s AI optimization means you have less control over your ad placements and layout.
- Ad Quality: Some users report lower-quality ads displayed on their website through Ezoic.
AdThrive Pros:
- Premium Advertisers: AdThrive offers access to premium advertisers, resulting in high-quality ads and revenue.
- Customized Ad Layouts: AdThrive offers customized ad layouts for each website, optimized to drive the highest revenue.
- Dedicated Account Manager: AdThrive provides a dedicated account manager to help optimize your website’s ad strategy and increase revenue.
- High CPM Rates: AdThrive offers high CPM rates, resulting in significant revenue for your website.
AdThrive Cons:
- Minimum Traffic Requirement: AdThrive has a minimum traffic requirement of 100,000 monthly pageviews, making it inaccessible to small and medium-sized websites.
- Revenue Share: AdThrive takes a higher percentage of your ad revenue than Ezoic, typically around 35%.
- Limited Control: AdThrive’s customized ad layouts mean you have less control over your ad placements and design.
Still can’t decide which one is best, don’t fret; we have made an article for you – 13 best Google Adsense Alternatives.
Conclusion: Ezoic vs AdThrive
Choosing between Ezoic and AdThrive ultimately depends on your website’s needs and requirements.
Ezoic is a good option for smaller websites to increase their ad revenue.
At the same time, AdThrive is better suited for high-traffic websites looking for premium ad options and hands-off management.
Ezoic and AdThrive offer unique features and benefits regarding ad optimization and revenue.
Ezoic takes a more hands-on approach to ad optimization, allowing website owners to manually adjust ad placements and experiment with layouts.
Ezoic also offers a variety of pricing plans and takes a smaller percentage of your ad revenue. AdThrive, on the other hand, takes care of everything regarding ad optimization and offers premium ad options that are visually appealing and well-targeted.
AdThrive takes a significant percentage of your ad revenue but provides a standard pricing model and is a better option for high-traffic websites.
Consider factors such as ad quality, ad placement and optimization, revenue share, and customer support when deciding which platform best fits your website.
We hope you have found this article helpful and enjoyed reading it. If you did, please share this blog post with your friends and fellow bloggers on social media. For more related articles, feel free to check out our blog archive.
Frequently Asked Questions
Let’s look at a few frequently asked questions regarding the Ezoic vs AdThrive topic.
1. What is the Difference Between Ezoic and AdThrive?
Ezoic and AdThrive are ad networks that help website owners monetize their content. However, they differ in areas such as ad optimization, revenue share, minimum traffic requirements, and control over ad placements.
2. Which Ad Network is Better for Small Websites?
Ezoic is an excellent option for small websites that need to meet AdThrive’s minimum traffic requirements. Ezoic also offers AI optimization and tools to improve user experience, making it a good choice for those looking to enhance their website’s performance.
3. Which Ad Network Offers Better Revenue Potential?
Ezoic and AdThrive offer high revenue potential, but AdThrive typically has higher CPM rates. However, AdThrive takes more of your ad revenue than Ezoic.
4. How Do I Choose Between Ezoic and AdThrive?
Choosing between Ezoic and AdThrive will depend on your website’s specific needs and goals. Factors to consider include traffic, revenue share, ad quality, and control over ad placements.
We recommend testing both platforms and comparing the results to determine which ad network suits your website.
Can I Use Both Ezoic and
5. Which Ad Network Offers Better Revenue Potential?
Ezoic and AdThrive offer high revenue potential, but AdThrive typically has higher CPM rates. However, AdThrive takes more of your ad revenue than Ezoic.
6. How Do I Choose Between Ezoic and AdThrive?
Choosing between Ezoic and AdThrive will depend on your website’s specific needs and goals. Factors to consider include traffic, revenue share, ad quality, and control over ad placements.
We recommend testing both platforms and comparing the results to determine which ad network suits your website.
7. Can I Use Both Ezoic and AdThrive on My Website?
Yes, using both Ezoic and AdThrive on your website is possible. However, this may lead to conflicts in ad placements and could negatively impact your user experience. It is recommended to choose one ad network that best suits your needs.
