Shortly after his military discharge, Park Bo Gum made headlines with his attendance at the Celine mens show at Paris Fashion Week in June alongside V of BTS and Lisa of Blackpink. And Bo Gum recently became the first actor named as the brand's global ambassador. The 29 year old actor is back in the spotlight as he models Celine's Boy Doll collection on the cover and in the pages of Harper's Bazaar magazine. His handsome face and tall, slim frame carry off the punk and glam rock inspired fashions really well so it's easy to see how he was chosen as a representative. With the growing popularity of Asian entertainment, luxury fashion brands have been establishing partnerships with Asian celebrities as they realize the potential for growth in that market and the popularity and global marketability of these stars.
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