In accordance with the prevailing conceptions, there is no infringement of democracy if a few corporations control the information system: in fact, that is the essence of democracy. The leading figure of the public relations industry, Edward Bernays, explained that "the very essence of the democratic process" is "the freedom to persuade and suggest," what he calls "the engineering of consent." If the freedom to persuade happens to be concentrated in a few hands, we must recognize that such is the nature of a free society.
Since the early twentieth century, the public relations industry has devoted huge resources to "educating the American people about the economic facts of life" to ensure a favorable climate for business. Its task is to control "the public mind," which is "the only serious danger confronting the company," an AT&T executive observed eighty years ago. And today, the Wall Street Journal describes with enthusiasm the "concerted efforts" of corporate America "to change the attitudes and values of workers" on a vast scale with "New Age workshops" and other contemporary devices of indoctrination and stupefaction designed to convert "worker apathy into corporate allegiance." The agents of Reverend Moon and Christian evangelicals employ similar devices to bar the threat of peasant organizing and to undermine a Church that serves the poor in Latin America, aided by intelligence agencies and the closely linked international organizations of the ultra-right.
Bernays expressed the basic point in a 1928 public relations manual: "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.... It is the intelligent minorities which need to make use of propaganda continuously and systematically."
Deterring Democracy - Noam Chomsky
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