More than a million blogs are running worldwide. Most of them are struggling for better ranking and high traffic.
If you are also one of those, then it is time for you to learn your way to success in the blogging business.
Orbitmedia has surveyed more than 1000 bloggers worldwide and published the blogging stats and trends survey.
Other people are reading: How To Write An Effective Email Copy That Converts
The survey has answered these questions;
These are some of the most common questions that every blogger ask me also.
But going through the survey report where you find 5000+ words content and have to go through graphs and images is entirely time consuming.
You have to note down everything to read the survey report multiple times to understand everything.
So I am making things easy for you.
Today, I am sharing some of the biggest takeaways that you should learn from the survey done on 1000+ bloggers to improve your content performance.
Invest more time on each blog post:
The average blog post takes 3 hours and 57 minutes to write, and then you also have to deal with relevant visuals for your blog.
It is not easy for a newbie or someone who is not expert in the field of blogging or the respective niche.
If you are spending less than 4 hours on a post, then there are high chances that you are not following the eagle eye concept and ignoring the importance of in-depth research.
If you are doing extensive research on the topic, then you cannot compile all the essential information in less than 2000 words.
Some of the best examples are here for you;
I had to invest a minimum of 5 hours in writing each of these articles.
The most common issue when wiring a new blog post is that you may just Google the keyword, find the top-ranking posts, read the content and write your copy of 10 or more tips on that topic.
This is not good enough.
You may call it new, but for your readers, they already have consumed similar information.
Do you know that the most famous content takes months or even year to get published?
If you think you can do it within just 4 hours, then it's a challenge for you, and I want you to show me the result and process.
It never works because it never worked even for the biggest brands.
Content is essential, but you also need to keep it relevant to the user because the audience is the most important.
The more thorough your content is the more chances you have to cover every related topic or issues in your post.
Make sure that you should do it.
Add all the necessary information in the article that can help your audiences, such as tips, case studies, tutorials, suggestions, reviews, and value.
Tip: Spend at least 1-5 hours to learn everything about the topic and create the content that gives every possible solution in one go.
Do you know that the bloggers who are investing more than 6 hours of their time in writing a complete article are getting 38% better results as compared to others who are not following this strategy?
When I am saying invest more time, you should invest only on your blog, not on social media. Stay away from distractions.
Editing & Proofreading:
Have you ever read the content before hitting the publish button.
How many times do you read your content before publishing it?
No matter how long you write or how much time you spend on writing, if you need proofreading it, then you will be publishing the content with a lot of mistakes which include grammatical errors, punctuation errors, typos, etc.
As an A-list blogger, it is your job to ensure that your content will trigger the emotions of your readers.
You should write flawlessly in the style that will deliver your message and place it in the reader's mind.
Editing is essential, and you can do it with the help of an expert proofreader.
For example; If you have written a 3000 words content, then it is also essential to read it five times to check grammatical errors or readability errors. You can use a readability check to get the readability score.
There are more than 41% of bloggers who edit their won content. So if you are also doing the same, then you are not alone in the industry.
28% of bloggers show their content to others for suggestions and error checks.
22% of writers hire editors.
Bloggers who powerup their blogging business with a proofreader or editor see 38% better results.
Sloppy words and grammar errors can damage the reputation of your business. This will also drop the promotional results.
42% of readers accepted that spelling errors bring negative impact on brand status.
It is not enough to display the content to your friend.
A full-time professional editor who is dedicated to content perfection work is what you need.
Use Upwork or Fiverr to hire excellent editors.
Take the help of online writing tools such as Grammarly.
On Grammarly, you can check grammar, plagiarism, punctuation, spelling, clarity, vocabulary, conciseness, variety, formality, and fluency.
Grammarly also allows you to set the goals based on your style, emotion and intent.
You can also use eAskme wordcounter and readability checker tool.
This is the basic editing that you must do for each blog post.
After doing this, your content is ready for an editor's view.
If you are not able to find an editor online, then you can hire human proofreading services of Grammarly.
No matter which tool you use or how you do, it is vital to get editing done in the best way.
Your audience will surely love your content.
Alive Old Content:
It takes time to write high-quality pillar articles.
It takes days, weeks or months to create an engaging post or case study with creative visuals.
You may have already written a lot of posts with high quality.
But, with time, many of these posts lost value.
I know you may have written evergreen content, but the content stays evergreen if you update it whenever it is necessary.
Maybe the post you are publishing today will be outdated in coming days or weeks.
Hitting the publish button will not guarantee that your content stays relevant.
33% of the marketers are not willing to update the old content.
Even I fall in this pit sometimes.
Remember: Updating old content will bring 2times better results.
Repurposing and updating old content will make it valuable for the existing and new readers.
Updating also help your old posts to stay relevant and compete with the fresh content.
To understand it in a better way; Find an old post which brought traffic surge to your blog. After some time you will see that the traffic curve has flattened.
It is the time when you should think of updating your old content to meet the audience expectations.
Gog to Google and find the posts ranking better than your blog post.
- Are the posts answering all the related questions?
- Do they have in-depth articles and visuals?
- Is the information on such blogs relevant?
- Now ask yourself what are the things they are doing, but you are not?
Find your way to backlinks:
Infographics have been used as link bait content.
But if your infographic is massive on the text side, then it will lose the impact.
In 2015, Hootsuite published a report about the decline of infographics.
Fastcompany study also proves that infographics have lost the impact and value.
So, what should you earn backlinks?
Original case study or research is what will take you ahead of your competitors.
Original research is what you need to earn more than a thousand backlinks in a short period.
Original research will have;
Because research is essential to clear your point.
You need to publish data and resources that will uphold the value of your content.
85% of bloggers who are publishing original research get better results.
If you also want to get noticed in the world of blogging, then you should invest in original research.
It will inevitably cost you more than your expectation, but it will also bring the results better than your expectations.
Unconventional:
Unconventional is what you need to stand out.
There are already thousands of bloggers running millions of blogs on every single topic.
Competition is high, and your blog will not make an impact without creating a unique presence.
If you lack the uniqueness, then you are wasting your time.
You are living in the brutal world of blogging and marketing.
Even for the low traffic keyword, you will find the big brand are holding top positions.
SEMrush, Niel Patel, MOz, etc. are holding the top positions for even the low ranking keywords in the marketing world.
You cannot outrank those with 2000 words content.
You will need more than what others are doing.
Here I am listing a few things that you should be doing to rank better and compete with big brands;
2000+ words content:
It is ideal for writing content that covers all the important related topics. But, make sure it is not dull. Find issues where you can add real value to your reader's experience.
Connect with Influencers:
Only 1% of bloggers connect with real-time influencers.
It is essential to reach out to influencers in your niche and make them share your content and earn backlinks.
Videos and Audios:
Start adding podcasts and videos to your content. If you do this, then your content will become better than 74% of bloggers who are not doing it.
You can also hire voice talent from Fiverr or upwork.
These are the different strategies that 1000+ bloggers are following.
And, they all are ranking higher.
Because they are doing, what most of the bloggers are ignoring.
If you want better content, ranking and results then start investing in what others are ignoring.
Final Words:
Every day more than a million articles get published worldwide.
The web is becoming the holy grail of content.
As you were reading this article; here is what you should take away;
- Invest more time on research and writing each blog post even if it takes weeks.
- Hire professional editors to get the best copy of your content.
- Update old content and make it relevant for the audience.
- Publish your case studies or research studies.
- Invest time and money to be unconventional yet meaningful.
If you still have any question, feel free to ask me via comments.
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