Media Magazine

Experimenting with Audio a Sound Idea

Posted on the 05 February 2016 by Themarioblog @garciainteract
This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, Feb. 8

And now CNN and The Washington Post are experimenting with voicemail for audio storytelling. Clever idea.  Audio is often easier to produce than video.  Reporters have been recording interviews for a long time, so the idea of creating audio comes more naturally and less complex.

I am curious to see how these experiments go with audio projects using voicemail as a medium for collecting stories and engaging with their audiences.

CNN is experimenting with Love Story. a social media experiment with audio. It kicked off in January, as producers went out to look for love stories to showcase in the run up to Valentine’s Day.

TheMarioBlog post #2091
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