Since its November, it is that time of the year when entire Southeast Asia celebrates Singles Day with the biggest shopping bonanza. Also known as “bare sticks holiday” the tradition of celebrating Singles Day was initially started in 1993 at Nanjing University for students to celebrate their singledom. 11th of November was the date chosen to celebrate this day because 11.11 resemble 4 solitary bare sticks.
What Singles Day Is All about?
Singles Day is an annual festival started as an Anti-Valentine’s Day movement among the college students in the year 1993. It is a holiday famous among the young Chinese people to celebrate their pride in being single. The concept of celebrating bachelorette was first thought by four bachelor students. This thought ultimately became very big when other singles wished to celebrate their bachelorette. Seeing the young people, slowly and steadily, the whole country started celebrated this day with great excitement and zeal.
Visualized in the 90s, Single’s Day came into existence as an “Anti-Valentine’s Day”.
The event was initiated by 4 single university students in China.
Singles Day turned into the mega-shopping event when Alibaba in the year 2009 interfered with it and started offering a wide array of products on huge discounts, and luckily their plan did work; people had actually purchased goods on discounted rates. Ever since then, this day is celebrated as the biggest shopping event of the year.
11.11 is a day-long gala shopping event when a lot of merchants sell branded products of varied categories such as fashion, electronics, home appliances, furniture and so on at incredible offers and deals.
In this online shopping era, when you can buy best quality products from top brands at unmatched prices, you must take full advantage of this 24-hour sale event every year, as you will get to save huge amount during this mega sale event. To know more about this Singles Day and its progress over the past few years, take a look at the following points.
Some Quick Facts About Singles Day-
- Also known as “Guanggun Jie”, 11.11 is widely popular among Chinese who celebrate their pride of being Single.
- It was first thought by 4 college students who laid the campaign and over the time the event gains popularity, which eventually became a popular university tradition.
- Earlier the day was just celebrated of being single or singledom, but later in the year 2009, Alibaba organized its first mega sale event on Single’s Day which gained immense popularity and since then, the day is celebrated as the biggest shopping event of the year.
- Many other countries are also adopting this event and are being a part of Asia’s biggest annual sales.
Gross Merchandise Report Of Alibaba’s singles Day Sale!
Ever since its inception, when Alibaba first thought of providing good at huge discounted rates, it took almost 2 years to gain popularity as the biggest sale event. But after 2011, the Alibaba is flourishing with its unique tactic of providing incredible offers on top brand products. As per the chart, you will constantly see a consistent hike in sales rate every year.
What mode is most used!
Mobile VS Desktop
According to the studies, it is seen that online shoppers mostly prefer to grab amazing offers on various products via mobile application than the desktop. Most of the transactions during the 11.11 sale were made through mobile phone about 69% and the rest 31% were made through Desktop.
11.11 Is The Record-Breaking Year-End Sale In Southeast Asia!
Often referred to as the SEA’s biggest record-breaking annual sale of the year, as per the sale rates of Lazada, during this blockbuster sale event, over 45 million online shoppers visit websites and applications to shop their favorite goods at huge discounted rates. According to a record, about 1 million people have placed orders from overseas retailers until 2016.
Most Popular Brand Stores During This Sale!
When talking about the popular brand stores often chosen to shop from, I will say there are many. But, there are few of them whose popularity never goes. Presently L’oreal Paris and Xiaomi are the top two brands that are most preferred by online shoppers.
Items Mostly Bought During This Sale!
Although there are thousands of products bought at huge discounted rates during the extravagant annual sale. Among many, smartphones, beauty products like moisturizers, personal care items like disposable diapers, top-up cards and women’s wear such as tops are most purchased during this sale.
Most Popular E-Commerce Websites!
Although there are hundreds of merchants that offer incredible discounts on millions of products during this mega sale event. But Lazada is the leading e-commerce portal preferred by most of the shoppers. While Shopee ranked on the second number, 11 Street and Zalora are the e-commerce portals ranked on the third position. Furthermore, Hermo is another e-commerce site which is ranked at the fourth position.
