Evergreen content! Do you create it? Or do you still creating the content which has less meaning?
Creating content consistently with the target to boost organic traffic is essential.
You might have been writing content for years or months. And, some of your content may also rank on the first page.
Other people are reading: Reasons Why You Should Consider SEO Services For Your Business
But are you satisfied with the result?
Your content will not add a good number to organic traffic as long as it is missing the main essence, and that is "Evergreen Content."
Evergreen content is not about being trendy or producing click baits.
- What is evergreen content?
- What are the types of evergreen content?
- What are the examples of evergreen content?
- Why is Evergreen content important?
- How to find evergreen topics?
- How to create evergreen content?
Let's start with the fundamental question.
What is Evergreen Content?
Evergreen content is the content that never loses value with the time.
In other words, the content that never goes out of date is known as evergreen content.
The most common feature of evergreen content is that every evergreen content piece is relevant to a specific target audience regardless of the time cycle.
You will better understand it with the following example;
If you search for "LinkedIn Stats 2020," you will find that foundationinc content ranks first, which means that this content page is getting maximum traffic for this keyword.
But for how long?
In 2021, hardly anyone can search for this keyword.
On the other hand, we have an evergreen example.
If you search for "the importance of trees," You will find the high page ranking on the first page.
This page will always keep getting traffic regardless of the year.
The reason why we call it evergreen is that it stays green like the evergreen plant.
Each evergreen content piece contain two critical factors;
Now, before you jump in to start creating evergreen content; you need to understand the difference between evergreen topics and evergreen content.
What is Evergreen Topic:
Evergreen topics are such topics that will keep people always find interesting.
Examples of Evergreen Content:
No matter how many years will pass or how many changes will come in human life, people will always find the above topics interesting.
These are the evergreen topics.
Evergreen Content:
Evergreen content is that it is excellently crafted for the evergreen topic.
Evergreen content never become outdated and never fades away.
Examples of Evergreen Content:
Tip: For better results, you need to blend both in your blog post or content page.
Why your blog need Evergreen content? (Evergreen Content Benefits)
Without evergreen content, you have to rely on trending topics and cover every topic related to your blog niche to maintain current organic traffic numbers or improve it.
This is a time consuming practice that requires a lot of hardwork.
For example;
During 2016, Trump's election post on the New York Times has spiked the traffic. Because the whole country was searching for the result.
But after a couple of weeks, that spike started fading as people were no longer looking for the same answer.
This has dragged the spike in traffic to flat-lined traffic.
This is why the New York Times and many other news agencies publish hundreds of posts every day.
You can only do it if you are running a new agency or a big brand.
If you are a blogger, freelance marketer, or full-time SEO expert?
Then evergreen content is what works best for you.
Evergreen content will give you;
Consistent traffic:
People will keep searching for evergreen content even after years.
This means that your content will stay valuable for them, and you will keep getting regular traffic.
Save time and Money:
Evergreen content stays relevant for a long time.
This means that you need not publish hundreds of posts every day to maintain organic traffic.
How to create evergreen content?
If you are reading till now, that means you are also interested in creating evergreen content.
Here are the three best steps on how you can create excellent evergreen content.
Keyword research for Evergreen Topics:
Keyword research is the first thing that you should do to find the keyword with user intent.
You can use tools like KWfinder and SEMrush to find valuable keywords or long-tail keywords.
Make sure the keyword you choose has a high search volume from an extended period, such as one year.
Create Content for Audience:
Creating to the point content is not going to help you this time.
You need to create excellent content that your audience will not find anywhere else.
Make them want more from your blog.
Ensure that your content is so compelling that if you post with the delay, they will miss your updates.
Your content should trigger emotions and engagement.
Such content will beat the competition and stay relevant for years.
Avoid Dates, News, and Trending Topics:
News dies overnight.
And, if you write about the latest episode of The Flash, then it will lose fans as long as the next chapter goes air.
Tip: Avoid using Last year, Today's, or 2020.
Is it possible to create Evergreen Content?
It's both yes and No.
Content stays evergreen as long as you can keep it relevant.
Nothing can stay relevant for 100 years. If you keep updating the old posts, you can easily keep the relevant even after decades.
Here are the few ways that will help you to produce evergreen content.
Review the post-performance and links over-time:
Open your post and check the stats. Fix broken links. Replace them with new links or remove the dead links.
Both Google and Audience notice these links.
Focus on user intent:
User intent can change over time. Targeting the user search intent is essential.
People searching on Google are looking for a solution, and it is your job to feed them what is essential for them.
Targeting search intent when updating old posts will help you keep your content evergreen.
Find the Reasons Behind rank drop?
Other blogs are outranking your content.
Final Words:
Evergreen content help bloggers to improve their search ranking.
This same work for you.
You may be working on building tons of backlinks to outrank competitors. And, spending most of your life on creating content.
But the secret behind the successful blogger in " Evergreen Content."
Evergreen content is the content that stays relevant, attract links, traffic, and reputation.
If you still have any question, feel free to ask me via comments.
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