Food trucks are the latest trend in the culinary world
these days. They’ve taken the idea of street food and made it not only mobile
but have also managed to bring about a hint of experimentation and ingenuity to
it. It's nothing new mind you, for I remember eating Indian Chinese food from a
number of permanent/parked food trucks while growing up in Delhi. The West has
had Food Trucks for quite a few years. But, it's the ever growing popularity of
food shows on TV such as MasterChef and quite recently the success of the movie
Chef that the idea of food trucks has caught the fancy of both people who want
to invest in them and those that simply want to eat from them.
The name of the game in any business is being the
early bird so that you not only get the pick of your worms but also stay ahead
of your competition. Location is another aspect, but here it’s easy to move
from one to another if things don’t work out. Eggjactly benefits by being
amongst the first to truly adopt it in its purest form and then doing it right
by having a social media presence. Personally, I expect a more active social
media interaction from them but then paying attention to the food they serve is
and should be a priority.
Food trucks, including Eggjactly, suffer from one
dilemma. Their biggest advantage is also their biggest problem. Because they
are mobile and because they work in a limited kitchen, everything is a tad
spur-of-the-moment for the customer. It took me three attempts to finally get hold
of the Eggjactly food truck. First time, they were parked someplace else. The
second time, I called only to find they had packed up due to less traffic. As
if to make the saying appropriate, I truly was third time lucky. I must say
that although this guessing game of will-they or won't-they can be a turn off
for some, I actually like the mystery in it all.
Parked by the side of Leisure Valley Park in Gurgaon,
Eggjactly was busy serving a nice little line of people as we (friends and
family) approached it at around 9PM; Managed to get road side parking in a
jiffy and found the food truck very conventional in looks, which is fine. I
could see four people inside working so they've obviously spaced it out nicely to
make cooking is easy.
Eggjactly had a person out on the road helping the
customers with the menu (which included having a digital copy handy on a big
screened mobile phone/tablet). They were quick to inform us that non-vegetarian
food was not available (probably due to Navratras) and that some of the other
food items had also finished. The possibility of not being able to choose from
the entire menu is a risk one should be ready to take when visiting a food
truck. It's expected and should not be complained about later, according to me.
Having selected on a few things to eat we were
surprised when informed that three of the four items we ordered were part of
the "Buy One Get One Free" scheme. I'm glad Eggjactly does this and
it's a good way to finish off the inventory every night while making a few
customers happy which in my case guaranteed them a few extra rating points.
The Farm Burger was simply delicious. Served fresh
with a hot tasty patty and soft buns, it comes under my favorite burger list
in Gurgaon. The addition of Mushrooms was what clinched the deal, giving the
Burger, which otherwise borderline tastes like a Delhi Burger, a punch that
makes it unique.
Next up we tried the Soya Wrap which had I not known
could pass as a meat filled wrap. The mixture is a bit spicy but so tasty and
juicy that even though I knew it was vegetarian, I couldn't help but think of
it as a couple of succulent Gaulati Kababs wrapped up in a perfectly cooked
Parantha.
The kids had the vegetarian pasta with white sauce and
olives. They enjoyed it but I found it a tad bland. Having said that, if the
pasta was spicier, the kids wouldn’t have eaten it at all, so, try it and make
your own mind.
The same stands true for the Masala Butter Maggi. Rich
in taste, spicy, and definitely recommended if you can't live without Maggi,
although personally Eggjactly has a lot more to offer and I'd rather have that
before I eat the Maggi.
Now, the entire dinner turned out to be extremely
cheap, keeping in mind the one plus one free scheme. 2 Burgers, 2 Wraps, 2
Pastas, and 1 Maggi was in the range of Rs. 500. The proportions were good.
Even if you don't have the scheme and the lot costs in the Rs 1000 range, I'd
still say this was a bargain because the food is exciting and entertains the
tastes buds like all good food should. However my one recommendation to
Eggjactly would be to have a few items that are unique to them. It can be a
sandwich or a burger or something else, but as long as it is different, with ingredients
that others don’t normally use, it can do wonders by being the USP of the truck. Just a
little something to think about for the management.