UK magician Dynamo teamed up with Pepsi for an unprecedented stunt.The well-known illusionist levitated on the side of a London bus as it traveled through Millbank, Parliament Square and Westminster Bridge.Hundreds of passers-by watched in amazement as Dynamo hung on the side of the city bus.
The spot also makes clever use of technology. Dynamo brings his smartphone along to record his POV, while the camera focuses on the snap-happy crowd. Attaching the hashtag #LiveForNow was also a smart move.
