One of the problems with driving is that you can’t get pictures of billboards. Well, given the way people drive around here, I suspect that may not always be true. Nevertheless, I always think of billboards as trying to sell something. There’s sometimes fairly easy to shut out, but in long stretches of otherwise uninteresting road you fall into their trap. Now having grown up in western Pennsylvania, we always thought the people out east—Philadelphia was the largest city in the state, after all—were more sophisticated. It is around here, however, that I often see billboards selling evangelical Christianity. If you put out your wares, you’ve got something to sell. Money to make.
As I was traveling that stretch of somewhat plain highway 33 between Stroudsburg and Easton I noticed a billboard reading “In the beginning God created the heavens and the earth.” To shore up its academic credentials the billboard footnoted Genesis 1:1. An inspirational sunrise, if I recall, shown over the Bible. Of to the left—of course to the left!—was a small “no circle” and inside the famous skeletal progression from ape to human. The message was “no evolution.” The more I pondered this, the more strange it became. Most Americans are well aware that billboards aren’t exactly the locus of truth. They are gimmicks to try to get you into the store. Like the one a few miles down that advertises the world’s largest humidor; even those with no interest in tobacco might feel just a touch curious what such a place might look like. Why would you take your most intimate personal beliefs and put them on a billboard? Does that make evolution any less likely?
A strange perception has lately taken over this country. The idea that an individual’s wants equate with the truth. Shout it loud enough and it has to be true. Billboards would never stretch the truth, would they? Is that image enlarged to show texture or what? And wouldn’t a better choice of anti-evolution rhetoric have been Genesis 2? That’s where God makes Adam from lowly dirt. Yes, Genesis 1 gives us the dramatic six-day creation, but Genesis 2 manages to say it all happened in one day—isn’t that more in keeping with capitalistic ideals? Greater efficiency leads to greater profits, after all. And profits, we all know, are the real purpose behind billboards for any product under the sun.
