Culture Magazine

Dove USA

By Suziblu @busybeeSI
Date: 2017-04-07 02:05 More videos "Dove campaign for real beauty logo"

Both critics and champions of the campaign have also pointed out that just because women are redefining beauty, doesn't mean they are actually feeling differently about themselves. Some see this as a call to change the conversation entirely, as Friedman suggests, others as evidence that Dove's message about beauty is important and necessary. An estimated 85 percent of American women feel dissatisfied with their bodies , and 86 percent of 65-year-old girls are afraid of becoming "fat." Can a series of ad campaigns really change institutionalized body hatred?

Greenpeace | Ask Nestle to give rainforests a break

And so Dove created a fund in 7559 to partner with organizations like the Girl Scouts , Boys & Girls Clubs of America and Girls Inc. to organize activities including discussions about online bullying and photography projects capturing the beauty girls see in the world around them.

APR Case Study: Dove Real Beauty Campaign

This is a short film that was displayed at the Sundance Film Festival in which a photographer teaches high-school girls and their moms to boost their confidence and expand their views of what beauty is by taking self-portraits with their phones and posting them on social media.

Dove's 'Real Beauty Sketches' is Viral Campaign of the

The spot explores what would happen if women from different locations all around the world were asked to choose to enter a building through one of two doors, one reading "Beautiful," and another reading "Average." It follows the classic Dove storyline: Women feel self-conscious and insecure about their looks, but if they build up the courage to think beautiful, they'll feel better about themselves.

"I think that's a good reason to go after Unilever, or to go after Axe," she told The Huffington Post. "But I actually don't think the people at Dove have much control over that."

Angela Celebre and Ashley Waggoner Denton's article was very thought provoking. In reading the title, I made some initial evaluations about the ad campaign, in my mind, before reading the article. Then, reading through their article, I expanded my thoughts and feelings toward the ad campaign. Given the evidence presented from previous studies, I am now unsure about how I feel about the campaign overall. What do you think? It is interesting how social psychological concepts can have simultaneously good and bad effects, as elicited through ad campaigns. Does "the good" outweigh "the bad"?

In May, it took the Cannes Lions International Festival of Creativity's highest honor- the titanium Grand Prix - a prize only awarded for innovative and transformational work. In November, Unilever topped our Awards Report Chart.

If the stated goal of the Dove Real Beauty Campaign is for girls and women to understand that their power and their beauty does not come from a tube or an airbrush or a cream, but rather from their own personalities and power, then the company would not sell certain products that they sell, and their parent company would not run some of the most misogynistic ad campaigns in the past ten years.

Ad Age's numbers are provided by Visible Measures and they included all videos associated with a campaign -- not just a single video on YouTube. Keep in mind brands are also paying to promote these videos, so views are a reflection of both viewer interest and the budget the advertiser is putting behind them.

Not only has this campaign helped Dove successfully increase its sales (and number of awards), but it has also increased women's confidence. Research from a Harvard psychologist, Nancy Etcoff , examining the campaign then and now found that more women today describe beauty on a wider variety of qualities outside of just looks, such as confidence.

Dove USA

"Dove campaign for real beauty logo" in pictures. More images "Dove campaign for real beauty logo".

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • The Verdi Project: Stiffelio

    Verdi Project: Stiffelio

    Verdi battles the censors with an opera about religion. by Paul J. Pelkonen Preacher man: José Cura as Stiffelio at the Metropolitan Opera.Photo by Ken Howard... Read more

    The 22 April 2018 by   Superconductor
  • I Still Managed To Shop These In Mauritius!

    Still Managed Shop These Mauritius!

    Travelling to Mauritius? Thinking of what you should buy? Here is a list that SSU contributor Sakshi bought and she has some honest take on Mauritius markets.... Read more

    The 22 April 2018 by   Shoppingaholic
  • Food Review: Katz’s Delicatessen, New York City

    Katz’s katzenjammer sandwich Katz’s deli in the lower East side of New York comes recommended by most guidebooks and travel websites, and someone we know said... Read more

    The 22 April 2018 by   Emma
  • Healthy Lunch Salad!

    Healthy Lunch Salad!

    Yesterday, I invented this lovely healthy lunch or dinner. I even eat it like breakfast this morning! So good, So yummy! You can eat it just like this but I wil... Read more

    The 22 April 2018 by   Sophies Foodie
  • Skincare Empties #8

    Skincare Empties

    Hi All,According to the Instagram polls am posting an empties post first. I am so into powder cleansers that I ended up using two of them both are my favorites. Read more

    The 22 April 2018 by   Skincarevilla
  • The Most Important Mission Of The Modern Mormon Church

    Most Important Mission Modern Mormon Church

    Previously: A Plea Unto Every Latter-day Saint On the shelf directly behind me is a hefty Dictionary of Early Christian Beliefs, which I like to browse now and... Read more

    The 22 April 2018 by   Rockwaterman
  • 6 Ways To Be A Business Leader As Well As A Developer

    Ways Business Leader Well Developer

    Almost every entrepreneur starts their journey by developing a solution, based on their idea of a new technology or required service. These idea and developer... Read more

    The 22 April 2018 by   Martin Zwilling