There was an article titled America’s Top Digital Cities in the December 15-16, 2018 issue of The Wall Street Journal.
It talked about the importance of collaboration for companies that are trying to innovate and “be the absolute best at what they do.”
This line jumped out for me:
Famously, Google’s only two “Level 11” engineers (on
a scale of 1 to 10) code by sitting next to one another, staring at the same screen and working on a single keyboard.
Most collaborations aren’t that extreme, but I think the importance of collaboration is often overlooked, especially when it comes to visual communication.
The key to successful posts are visuals that get people to stop scrolling. The visuals also have to be a good fit for your brand and what you’re trying to say.
Stock photos don’t work because 1) they look like stock photos 2) other people use the same or similar images, and
3) they’re not designed to fit your brand.
By contrast, custom images do work because 1) they’re designed to attract your target audience 2) they’re one of a kind, and 3) they’re designed to fit your brand and your message.
