Marketing & Advertising Magazine

Does Your Organization Need A Chief Content Officer?

Posted on the 28 June 2013 by Scotcombs @3rdplanetmedia

web marketing“Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information, not hype.

Many B2B Marketers are becoming publishers and using the fine art of storytelling to attract and retain customers. While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out.” More>>>

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