Barron’s took a look at advertising for 2016, while 2016 is projected to be stronger than 2015 it could come in below initial expectations.
Traditional ad sales are continuing to move lower and digital may be off slightly.
From the article:
Still, digital media is on track to overtake television as the No. 1 media category for the first time, reaching $68 billion in advertising revenue in 2016, according to Magna Global, a unit of the Interpublic Group of Companies. The hottest category, mobile, is expected to rise 44% next year; desktop ads are forecast to shrink by 1%. Advertising on social media, forecast to rise 31%, to $13.8 billion, and online video, 40% higher, to $8.8 billion, are in boom times.
Read the full story on Barrons and see which public companies are positioned to benefit.
