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Customizable Color Schemes in Magento Templates

Posted on the 31 July 2014 by Cheekymeeky

Guest Post Contribution

Having templates undeniably makes a website look more professional. Everyone that browses the internet has been to a webpage that does not have a template, and most of the time they look as if a child could have made it. This does nothing but decrease the user’s trust in the company and website itself. So changing to Magento templates is obviously a good choice for the way your site looks, but there are other benefits to using them as well.

How Can Templates Help my Business?
  • View Valuable Reports – There is more to running a website than just putting it online. After you have a great layout and theme, you want to know how the site is working. You most likely have taken the time to put some kind of SEO into the site, so there is a need for reports to see how the site is doing overall. When you download templates from certain companies, they also come with the ability to view these types of reports on your data.
  • Look at your products in detail – If you have a website with many products for sale, chances are that you are not truly aware of how all the products are selling at any given time. Reports from these templates can give you an idea of which products are selling well and which ones are not.
  • Easier Travel – If you travel a great deal, especially to one specific place, learning the language in those areas can be helpful. This can mean the difference between needing a translator to help you navigate around while you travel and being able to do the traveling and exploring on your own, talking to people in their native tongue.
  • Look at your performance patterns – There may be certain times of year where your products are selling very well, and you may not even realize it. You should keep an eye on the performance patterns that your website has and see if there is something you are doing differently during peak times of purchasing or if there just happens to be certain times of year where your products sell better.


Why are Reports Valuable for my Business?
  • Keep you on Track – After you go through the process of putting your website online, there is much more that comes into play. You have to stay on track to make sure that you are doing everything you can to keep your website successful. By printing and reading reports, you are keeping up with everything that goes on with your sales and your products, which makes you play a more vital role in your business.
  • Help Eliminate Products That are not Selling – By looking at reports, you can see if there are products on your site that are not worth selling. If you have a large supply of these products, you can always lower the price to sell them out, but if you are out of a product that doesn’t sell well, this is an insight you can use to not order more of the product to sell.
  • Increase Marketing in Areas That are Lacking – Reports can also give you detailed information about how your marketing efforts are affecting your revenue. If you do a large marketing campaign and notice that your revenue increased, this is a type of marketing you would want to continue. On the other hand, if you see no revenue change, the marketing strategy can be replaced for something more effective.

Running a website can be a full-time job, because there is so much that you truly need to do to keep it where it should be. By taking advantage of magento ecommerce reports and other reports of this type, you can stay abreast of what is happening in your business and make changes accordingly!

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