Coming up with an awesome product or service only partly catapults your to business success. The other part involves marketing and ensuring that customers enjoy your product. Marketing your business this year isn't as difficult as in previous years, mainly because there's already a plethora of helpful information out there highlighting all the latest trends. All you need is to utilize the available channels in a creative way.
Here are five creative channels to market your business in 2018:
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Email Marketing
Email marketing is a great way of marketing when compared to social media. Email marketing allows users to choose whether they will open the email or not. It gives the users an opportunity to be signed up and receive marketing emails. They can easily unsubscribe with the click of a button. For email marketing in 2018, use email segments that allow you to segment your contacts according to the level of engagement with your business. Grow your list of contacts to reach a wide audience and ensure your emails are mobile optimized since most people use mobile phones to access their emails.
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Social Media Marketing
In the past, the only social media platform for marketing was Facebook. However, in 2018, there are many other social platforms that can be used for business marketing such as: Instagram, Myspace, WhatsApp and many others. Social media platforms are tools for users. You can stay in touch with friends and family, stay updated on their favorite show and celebrities, play games, learn about different businesses, find the location of a business, research on products and services, and write customer reviews. To keep your social media platform active, ensure you blend business and trending issues. In addition, include your business location and a link to your homepage on the social media platform.
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Stickers Marketing
Stickers are a great way to express your beliefs and make a statement. They are attractive hence catch people's attentions easily. They can be customized to the users' preference and designed in different sizes. Sticker marketing involves making a logo, an image, a name or a phrase to brand your business. The stickers can be as small as those on pens or as large as those on a vehicle. If you need stickers for your business, stickers will give you exactly what you want. You can visit www.stickeroo.com.au for more information.
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Website Marketing
Websites have frequently been used in past years, with every business owning at least one website. However, this is 2018, so it is important that you have a top quality, dynamic website for your business. There are some important features that should not miss on your website this year. Provide readers with the information they need to call or visit your business, an email that users can reach your business through, key information on your business products, services and working hours. The website should also be responsive, a lead generator and customer converter.
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Ephemeral Content
In 2018, customers are expecting transparency, authenticity and immediacy from businesses. Stories may not really capture your highest end quality content and may be wiped off the record anyway, but it is a great way to build trust and consistent engagement with the customers. The stories also give your audience immediate and raw access to your business. Creative videos are a great way to market your business in 2018.
