Robust marketing can help you push your brand and drive sales. However, marketing and advertising aren’t cheap. Here is where you must get creative and think about other cheaper ways of marketing.
Branded products have been in the marketing field for years. These items feature logos, business colours, and slogans. The goal is to use your customers and employees as ‘walking billboards’ to spread the word about your company.
Here is where rubber badges come in. They are cost-effective, practical, and cheap, making them ideal for brand promotion and marketing. In this article, we provide some tips for designing and ordering your rubber badges
What Are Custom Rubber Badges?
Custom rubber badges are made from soft PVC or recycled plastic. The rubber is molded into a unique shape with the company logo and slogan printed on the surface. The badges can be worn as pins or attached to keyrings.
But why rubber badges? Rubber is cheaper than wood or metal. It is also durable when well taken care of. Another factor that makes rubber a preferred option is it shows your brand’s commitment to recycling and protecting the environment.
Using Custom Rubber Badges for Marketing
Rubber badges are a cool item to give away during trade and career fairs. You can also set up a stand at local marketing events and gift each person who visits a free custom-branded rubber badge. This will help promote your company and spark more conversations about your services and products.
You can also use the badges to show appreciation to your employees and customers. However, you must be a little creative with the personalization. Printing the employee’s name plus a special message on the badge can make it more sentimental and special.
Another clever idea you can implement is making limited-edition rubber badges intending to sell them. Develop creative and themed badge designs and sell them as key holders or fridge magnets.
Also, use the badges to run social media campaigns. The challenge can be as simple as the user with the most likes wins a customized rubber badge alongside a gift basket. This will help drive traffic and engagement on your brand’s social media pages.
How to Design Quality Rubber Badges
The first thing is to get design inspiration. What is the theme? Are you promoting a new product or celebrating your first year in business? This will help you develop a design that complements the occasion.
Keep the design simple. Too many details on a small surface will make the badges look awkward and fall under the radar. Instead, keep the design simple using a logo, brand colours, and a slogan.
Also, think of creative mold designs based on your target audience. For instance, design badges with shapes featuring popular anime characters if your customers are largely anime and manga fans.
Finding a Rubber Badges Manufacturer
This is a crucial step if you want your rubber badges to stand out with high-quality craftsmanship. The internet can be of much help when looking for rubber badge manufacturers near you. Take a look at some of their designs and collaborations with other brands.
The next step is to review their prices and minimum order quantities. Look for a badge manufacturer who fits within your budget. Review the contract terms and ensure that the delivery timeline and payment plans are clearly outlined.
Summing Up
Marketing can be expensive. However, using branded products like rubber badges can help you achieve more on a smaller budget. The tips in this guide will be of much help when you go about designing branded badges to promote upcoming events or celebrate business milestones.
