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Creating Extension of the Brand for Garcia Media Latinoamerica

Posted on the 12 May 2016 by Themarioblog @garciainteract
Creating extension of the brand for Garcia Media LatinoamericaCreating extension of the brand for Garcia Media Latinoamerica Creating extension of the brand for Garcia Media LatinoamericaCreating extension of the brand for Garcia Media Latinoamerica Creating extension of the brand for Garcia Media LatinoamericaCreating extension of the brand for Garcia Media Latinoamerica Creating extension of the brand for Garcia Media LatinoamericaCreating extension of the brand for Garcia Media Latinoamerica Creating extension of the brand for Garcia Media LatinoamericaCreating extension of the brand for Garcia Media Latinoamerica

Garcia Media Latinoamerica, under the leadership of Rodrigo Fino, with senior art director Paula Ripoll, has been a part of Garcia Media Global for 20 years. To celebrate the anniversary, an extension of the brand concept has been created.

The website, http://www.garcia-media.com.ar has been redesigned and visitors can expect to see new topics discussed in the blog, authored by Rodrigo Fino.

In Rodrigo's own words:

"While this is not a total rebranding, it is a logical evolution of the brand symbols towards a sort of simplification.  We now have platforms that did not exist when we first created Garcia Media Latinoamerica, we must provide visual solutions for these new additional digital platforms.  Having a digital identity is important and I think that is what we are gaining with these new icons.

"Part of that simplification process has been to use GM, for Garcia Media, which is, by the way, the way many of our clients refer to our firm. Who knows? Maybe in the future we will simply be GM."

New Day: UK's shortest lived newspaper ever?

Creating extension of the brand for Garcia Media LatinoamericaCreating extension of the brand for Garcia Media Latinoamerica

I was interviewed for this article:

The New Day: shortest of careers on the newsstands

The New Day faced an uphill battle from the moment it hit the streets in February. Its commercial failure after just nine weeks has been put down to a combination of factors. Industry analysts give their views on why Trinity Mirror's experiment did not work.

http://blog.wan-ifra.org/2016/05/10/the-new-day-shortest-of-careers-on-the-newsstands

TheMarioBlog post #2166
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