“Renowned marketing author, Seth Godin, once said -
“[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.”
This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day.” More from this article by Jacky Tan>>>
posted on 28 July at 22:03
Good point Seth makes, but like all of Seth's statements, there's more than meets the eye. The influx of content-heavy marketing is turning people's eyes and ears off too.
http://dreamspectrum.com/will-content-marketing-always-king/