Marketing & Advertising Magazine

Content Marketing Goes Mainstream

Posted on the 30 October 2013 by Scotcombs @3rdplanetmedia

web marketing“Based on an online survey of 197 b2b marketers conducted in August, the study found that 97% use some degree of content marketing. Further, 26% of respondents said their content marketing initiatives are “very” or “fully” integrated into their sales and marketing initiatives, compared with just 16% last year. Looking ahead to 2014, 57% of marketers will be “very” or “fully” engaged in content marketing, according to the study.” More from this article at>>>

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