Family Magazine

Content Marketing Fundamentals [2022]

By Geoff Griffiths @mmatraining1980

Content marketing and inbound marketing is kind of the new SEO. Google, as we’ve heard a million times, loves great content and great content attracts genuine links.

The process is easy, the execution is a bit of a bastard to do though.

  1. Identify your target audience
  2. ind out where they hang out online e.g. which Reddit forums and Facebook groups etc
  3. Identify your target audience a dn target market’s common questions and pain points

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