Content Marketing: A Playbook

“In my last post, I called out examples of marketers including Nissan, Pepsi and the Standard that are getting it right when it comes to creating brand content, and shared a few ways we’re repositioning the Xerox brand through content, like the launch of HealthBizDecoded.com, a new web hub we created for people in the business of healthcare.  Wearing the hat of publisher is a major shift in the way we traditionally approach marketing and communications.  Change is never easy and every day we’re learning what works and what doesn’t. Most of all we’re willing to experiment, to fail and to try again – all with the objective to shift legacy perceptions of Xerox and associate our story with content that connects.  A few of our takeaways:” More>>>