Creativity Magazine

Content Marketers: You’ve Got To Help The Chicken FIND The Road

By Mrstrongest @mrstrongarm

I just had my first guest post published on the Content Marketing Institute blog. It was a very big deal for me.blank vertical space, 16 pixels high

The CMI blog has over 200K subscribers. You can find it on every list of Best Marketing Blogs.blank vertical space, 16 pixels highContent Marketers: You’ve Got To Help The Chicken FIND The Road

My post started off with some chicken jokes (cackle, cackle), and used them to segue into 8 lesser known ways to help people find your content.blank vertical space, 16 pixels high

I’m going to include the post intro here, then ask you to click over to the CMI site to read the rest. Or you can just click over now and read the whole thing.blank vertical space, 24 pixels high

OK, here’s the intro:blank vertical space, 24 pixels high

We’ve all thought about it, it’s one of life’s big questions:

Why did the chicken cross the road?blank vertical space, 16 pixels high

Content Marketers: You’ve Got To Help The Chicken FIND The Road

blank vertical space, 16 pixels highSome prominent thinkers have weighed in on the matter:blank vertical space, 16 pixels high

Plato: For the greater good.Content Marketers: You’ve Got To Help The Chicken FIND The Road

Aristotle: To actualize its potential.Content Marketers: You’ve Got To Help The Chicken FIND The Road

Buddha: If you ask this question, you deny your own chicken nature.Content Marketers: You’ve Got To Help The Chicken FIND The Road

Ernest Hemingway: To die. In the rain.Content Marketers: You’ve Got To Help The Chicken FIND The Road

Captain James T. Kirk: To boldly go where no chicken has gone before.Content Marketers: You’ve Got To Help The Chicken FIND The Road

Bob Dylan: How many roads must one chicken cross?Content Marketers: You’ve Got To Help The Chicken FIND The Road

Anonymous: If you saw Chuck Norris coming, you’d have crossed the road, too.blank vertical space, 16 pixels highblank vertical space, 32 pixels highContent Marketers: You’ve Got To Help The Chicken FIND The Road

blank vertical space, 24 pixels highblank vertical space, 16 pixels highMarketers ponder a similar question: Why did their target audience cross the road?blank vertical space, 16 pixels high

What call to action were they responding to??blank vertical space, 16 pixels high

But there’s an even more basic question: how did they find the road in the first place? How did they find your post, your site, your case study?blank vertical space, 16 pixels high

It might have been dumb luck, but it’s more likely that someone gave them directions.blank vertical space, 16 pixels high

And guess what?— that someone needs to be you.blank vertical space, 16 pixels high

blank vertical space, 16 pixels highSo how do you do it?– how do you direct people to your content? Here are 8 ways you may not have considered…
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