Content Is King, But Distribution Is Queen And She Wears The Pants

“The title of this article is a direct quote from Jonathan Perelman of BuzzFeed and was featured in Ryan Skinner’s article, “Great Content Is Not Enough,” on the Forrester blog. The article features takeaways from Ryan’s most recent Forrester report called “Put Distribution at the Heart of Content Marketing.” The report is a great read for today’s marketing and public relations professionals and explains why only 36 percent of marketers who use content feel they use it effectively.” More from this article by Chad Pollitt>>>