A great experience of visitors to your website is a very important part of marketing of your brand. But, today, users look for more interactive dynamic services which creates pressures on marketing departments and maintaining a constant available service and it can sometimes be quite a challenge.
In this text, we will present you five ways of managing business website for marketing professionals that significantly improve their experience and the significance of the presence on the Internet.
Regularly updating the content of websites
Did you ask yourself why online social networks, such as Facebook, Twitter and LinkedIn are so popular? The answer is simple, it is because members keep posting new content such as videos, pictures, music, news, statuses, etc. It is the same case with your website – if you regularly update your content and place fresh information and news, you will attract a bigger number of regular visitors, a larger number of subscribers of your newsletter, etc.
If you use your site to sell your products, you can regularly update information about sales and promotions. One of the most important tools of business web presence is a blog that enables regular informing users and buyers, and if you efficiently define the themes, you can state really interesting and useful content in the form of various themes.
Regularly implementing the latest IT technology
We are aware that technology advances at an incredible speed, and staying in touch with the latest technological challenges becomes a primary commitment to a marketing expert to maintain an edge and be better than the competition. In order for users to have a fantastic online experience, it is crucial for the marketing and IT departments to cooperate and improve the IT infrastructure. It is very useful for the representatives of these departments to meet at least once a month, to talk about promoting IT technology in the company.
The speed of loading pages
With the increase of the speed of the Internet users have access to online sites almost in an instant after writing the address. Amazon states that for every 0.1 seconds more that the users waits for the page to load, the company loses 1% of the total sales. Today, there is a huge number of tools that can be used to check the speed of your website loading, and one of the best currently is Google Page Speed Online.
Members of marketing departments should convince IT professionals in the team that the priority is the traffic on the website, and that the speed of loading pages is one of the most important things for a quality online experience.
Web content for different devices
IMRG considered that more then 30% of all buys on the Internet is done through mobile devices. The IT department needs to secure that the visitors can access a website from their mobile devices, by optimizing their mobile site or by developing apps for special devices. Traffic through mobile devices should me monitored as well as the traffic of the whole site.
Personalizing content on the website
Personalizing the content of the website may be the most important factor in securing regular visits. Still, for you to be able to optimize content, you need to know the profile of your visitors. Sites that sell things use different techniques of recommendation based on your previous visits or page views, while media sites use personalization for offering similar news on their sites based on the behavior of the visitors in real time. Always have in mind what the goal of your website is and adapt the content to the profile of the visitors.
