Business Magazine

Connecting with the Mission

Posted on the 26 December 2011 by Candacemoody @candacemoody

 Recently, I read a news story about a woman who had been separated from the military after ten years of service. She was separated involuntarily after returning from a tour in Afghanistan, and surprised by the move. The story included a quote that indicated she’d joined the service “to try something different.” There’s no reason to think she did not serve well or honorably; her job in the service was over manned, and the military needed to cut back because of budget. But I was struck with how disconnected her reason for enlisting was with the mission of a fighting force. I can’t help but think that the military was not the right place for her.

Although the military is an extreme example (you must be willing to sacrifice your life for the mission), every company has a mission that drives its leadership and its growth. If you can’t articulate it or connect with it emotionally, you are probably not going to have success or happiness in your job – no matter how well it pays.

We all need to feel that our work matters. We want to work for companies that make the world a better place in some way. The founders of the company (and hopefully, its top leadership) created and run the company with a vision and mission in mind. They’re often lofty and inspiring. Here are a few corporate examples (edited for length):

  •  Our friendly, knowledgeable and professional staff will help inspire, educate and problem-solve for our customers. (Advantage Auto Parts)
  • Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers. (Barnes & Noble) 
  •  …To be the global energy company most admired for its people, partnership and performance. (Chevron)
  • To be the safest, most progressive North American railroad, relentless in the pursuit of customer and employee excellence. (CSX)
  • We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. (Ford)
  • We fulfill dreams through the experience of motorcycling. (Harley Davidson)
  • To bring inspiration and innovation to every athlete in the world. (Nike)

If you’re working, (or looking) do you know the mission and vision of the company? Does it resonate with your personal values? Do you feel that the work you’re doing makes a difference? If you can’t answer yes to any of these questions, you may be in the wrong place, even if you’re doing a good job.

Sooner or later in your career, you’ll want to find work that is “meaningful.” What that means is different for each of us. But knowing what the company means by it is a good start.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Boeing 747-400, Lufthansa

    Boeing 747-400, Lufthansa

    @ Frankfurt Airport, Germany April 2018 Lufthansa operates 13 of these -400 models, along with 19 of the newer 747-8 aircraft. Read more

    9 hours, 58 minutes ago by   Htam
    PHOTOGRAPHY, SOCIETY
  • What ADHD Actually Is, Part 2

    Since I wrote part 1 of this series, I’ve had a lot of wonderful positive feedback from people with ADHD and suggestions for topics to cover in the future.... Read more

    11 hours, 8 minutes ago by   Brute Reason
    SOCIETY, WOMEN'S ISSUES
  • Pain De Mie

    Pain

    这个面包真的是超软!用刀切片的时候有点困难。Ingredients:260g Blue Jacket Baguette Flour40g Blue Jacket Wholewheat Flour8g fine sugar3g instant yeast1g salt180g water15g Cowhead salte... Read more

    11 hours, 22 minutes ago by   Cathysjoy
    FOOD & DRINK, RECIPES
  • Flash Fiction from a Writing Prompt

    Flash Fiction from Writing Prompt

    ** In the classes I teach at Stevenson University, students know that I have the propensity to use writing prompts in class to get them writing creatively and... Read more

    The 20 April 2018 by   Steph's Scribe
    BOOKS, ENTERTAINMENT, SELF EXPRESSION
  • Flash Fiction from a Writing Prompt

    Flash Fiction from Writing Prompt

    ** In the classes I teach at Stevenson University, students know that I have the propensity to use writing prompts in class to get them writing creatively and... Read more

    The 20 April 2018 by   Steph's Scribe
    BOOKS, DIARIES, SELF EXPRESSION
  • Inside New Opening Church on the Hill, Glasgow

    Doors Open at Church on the Hill Iconic Southside Glasgow bar, Church on the Hill, has opened its doors again, following a £650,000 refurbishment. Read more

    The 20 April 2018 by   Emma
    DESTINATIONS, DINING OUT, FOOD & DRINK
  • Summer Dresses Ideas

    Summer Dresses Ideas

    Coucou everyone,Summer is almost here, are you excited?Long days on the beach (in the park), light evenings with glass of rose on the terrace, delicious ice... Read more

    The 20 April 2018 by   Dusana Bozenkova
    LIFESTYLE

Magazines