Hair & Beauty Magazine

Clear Your Counter For These Drugstore Beauty Buys

By Alyssa Martinez @ItsMariaAlyssa

Anyone who loves makeup knows that it can be an expensive passion, especially when they learn that the average American woman spends $300k on beauty products over her lifetime. So, knowing when and where to get quality products for less is becoming increasingly important. Thankfully, drugstore brands have really been stepping up their game and are able to compete with premium brands now.

So, if you are looking to update your beauty routine for a fraction of the price, be sure to check out these drugstore beauty buys.

Wet n Wild Icon Eyeshadow 10 Palette

These days it seems almost impossible to get away from new eyeshadow palette launches from some of the industry's top influencers and gurus. And while some of them may be worth it, this little five-dollar palette packs quite a punch, especially if you are looking for a great dupe for cult favorites like ABH Modern Romance. They last for hours and come with helpful step by step guides on how to do both a day and night look, proving you don't have to spend a ton to look like a million dollars.

CoverGirl Matte Ambition All Day Foundation

CoverGirl has been making a lot of news recently and all of it is good. First, they were recently certified cruelty free, meaning you can use their products without having to worry about animal testing. Next, they came out with this stellar line of foundation geared toward inclusivity.

Women of color have been an overlooked market in the beauty world. And while there have been some higher-end brands who have been working to corner that market, it is nice to see such a well-known budget brand create an inclusive line. Plus, since it's transfer resistance and features oil control, it is bound to work beautifully with any number of skin types.

e.l.f. Hello Hydration! Face Cream

If there is one thing every makeup addict knows if you are looking for a great drugstore beauty buy, head to where they keep e.l.f.. While their camo concealer is regularly touted as a dupe for Tarte's shape tape, this moisturizer is what we want to talk about today.

Winter can seem to throw our skin out of whack, making it feel dryer than usual. This brilliant hydrating face cream keeps you moisturized all day without feeling greasy or weighed down. So, if you are looking for a more budget-friendly version of First Aid Beauty's Ultra Repair Cream, give this a shot, especially since it is about half the price.

Eucerin Roughness Relief Spot Treatment

We all have those problem spots that no amount of intensive lotion, body butter, or heavy-duty cream will take care of. That is where this product comes to the rescue. Not only does it hydrate the heck out of things like elbows and heels it also gently exfoliates and soothes the skin around these trouble areas.

And if you shop this pharmacy for Eucerin, you can get even better discounts on this dermatologist favorite.

Love Beauty and Planet Cleansing Body Mist

Sometimes we just need a bit of a freshen up but don't have the time or means to take a shower. That is where Love, Beauty, and Planet can help you out. Whether you have been working hard all day and have dinner plans or need to run errands after your work out, a quick spritz of this delicately scented cleansing body mist will leave you feeling and smelling as clean as can be.

Plus, their entire line is not only cruelty-free and vegan, but all of their ingredients are also responsibly sourced and are reasonably priced. This means you can feel confident about your beauty routine and the fact it is lowering your carbon footprint.

Clear Your Counter For These Drugstore Beauty Buys

NYX Liquid Lip

NYX has been known for its high-end quality with wallet-friendly prices for ages and their liquid lip is no different. With a long-wear formula that rivals brands like Too Faced and MAC and a selection of colors and styles ranging from perfect nudes to fashion-forward bolds, there is bound to be something for everyone. Plus, with its nine-dollar price tag, you won't feel guilty picking up several at one time.

Maybelline Master Prime Color Corrector

We'll set this drug color-correcting face primer against Smashbox's any day of the week. Not only does it help even out your skin tone and blur out any imperfections like fine lines and pores it also has SPF 30. This means you are getting a great base for a flawless foundation look while protecting your skin from sun damage.

Clear Your Counter For These Drugstore Beauty Buys

Pixi Glow Tonic

Another cult favorite, beauty insiders have been swearing by this toner for years. Yes, it is a little pricier than some of the other items on this list but, in our opinion, it is totally worth it.

Not only does it remove dead skin and excess dirt, but it also helps to invigorate the skin, giving it a healthy glow. Plus, since a little goes such a long way, you only have to use it once a day. This means it lasts forever.

St. Ives Hydrating Hydrogel Eye Mask

Up until now, drugstore eye masks have been more of a miss than a hit. However, these hydrating gel masks are great for first thing in the morning, after a long plane trip, or before a big date to give your under-eye area a quick pick-up. Plus, they are gentle on the skin, so even those with sensitive skin can use them without fear of irritation.

Your Drugstore Beauty Buys Starter List

This is just a quick list you get you started on your search for the best drugstore beauty buys. There are plenty of great deals on amazing products if you are willing to search and try them yourself. For more insider tips on all things fashion and beauty related, check out our blog. You are bound to find tips on how to look your best on any budget.


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