Books Magazine

Classic Media Advertising Pages

Posted on the 23 June 2018 by Hmcurator
2004 Classic Media advertising cover page

I frequently feel like running the Harvey Mercheum is a lot like juggling, trying to keep many balls in the air at once. It turns out that I am a terrible juggler. It has been almost three years since I last did a “Harvey corporate” post! I really must apologize. Today we go from the cut-and-pasted mock-up of an advertisement for Little Audrey to some slick advertising pages Classic Media did for their characters back in 2004:

2004 Classic Media advertising cover page

2004 Classic Media advertising cover page

I am putting my personal favorite character, Richie Rich, first:

2004 Classic Media advertising Richie Rich page

2004 Classic Media advertising Richie Rich page

On the back of Richie, we have Hot Stuff the Little Devil:

2004 Classic Media advertising Hot Stuff page

2004 Classic Media advertising Hot Stuff page

Casper is a marketing powerhouse, appearing on the cover page above, and then holding down the front and back of a page with help from Wendy the Good Little Witch:

2004 Classic Media advertising Casper front page

2004 Classic Media advertising Casper front page

2004 Classic Media advertising Casper back page

2004 Classic Media advertising Casper back page

In 1993, under Jeffrey Montgomery‘s reign over the Harvey empire, Harvey released an Underdog comic. Here is the advertisement for Underdog:

2004 Classic Media advertising Underdog page

2004 Classic Media advertising Underdog page

One thing I learned while putting this post together was that in 1958, Harvey Films (the animation arm of Harvey Comics) acquired the rights to Betty Boop from Paramount Pictures, Inc. Here is the advertisement for Betty Boop:

2004 Classic Media advertising Betty Boop page

2004 Classic Media advertising Betty Boop page

Other pages included in the stack include Bullwinkle, who appeared in a Dell/Gold Key comic; George of the Jungle, who appeared in a Gold Key comic; and Mr. Magoo and Gerald McBoing Boing, who appeared in a Dell comic. Leave a comment below, or use the Contact the Curator form if you would like to see any of these other pages.


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