A Chinese company called Fruit Mould has developed an interesting business model of creating kind plastic moulds that shape regular fruits and vegetables into strange and fun shapes like: square watermelons, heart shaped cucumbers and Buddha shaped pears. While the fruit is still young, farmers encase them in a clear plastic mold, which the fruit eventually grows into and takes the shape. These quirky shaped fruits are now popping all over in supermarkets. Fruit Mould also ships their plastic devices across the globe, so Buddha-shaped pears and star-shaped cucumbers can be grown all over the world.