New Portal for Search and Information About Two and Four Wheeler Tyres
CarDekho.com, India’s number one auto portal, announced the launch of its platform TyreDekho.com. This new portal will provide content, reviews and research tools to guide consumers to make the best choice for a tire purchase. The site hosts tire listings for all passenger cars and bikes sold in India, information on tire brands, products, pricing, features and dealers.
Commenting on this launch, Amit Jain, CEO CarDekho.com, said, “We see the tire replacement market for two and four wheelers as a huge area of consumer value creation. We always had customers on CarDekho.com enquiring about the ‘What, How & Where’ about tyres. TyreDekho.com is the answer to that need. We want to enable consumers to purchase tyres online.”
TyreDekho is designed to help a visitor search for tyres online, compare features across tyres, locate tire dealers around him and identify the best prices, register for tire change reminders, special offers and tire news. The company plans to make delivery and fitting of tyres; a one click purchase.
Ankur Agarwal, AVP-New Cars, CarDekho.com, adds, “We did not have a credible online destination for the tire industry until today, even though consumer preferences have shifted online. TyreDekho.com is an effort to fill that gap. Through TyreDekho.com, we aim to solve customer issues such as basic information about tyres and its use, education on replacing their vehicles’ tyres and providing customers simple tools to simplify their tire selection and buying process.”
