Moves Into Leadership Position Among Used Car Portals
CarDekho.com, India’s number one auto portal, has consolidated its position as the market leader in used cars. Recent data shows that CarDekho has the largest pan-India used car dealer network when pitted against other used car portals. Along with that, they also have the largest inventory of active used cars listed for sale – currently over 1,00,000 used cars and the biggest pool of certified cars among all its competitors.
With overall sales crossing new car sales in the country, used cars has been a growing category of interest. The used car market has been growing at an impressive 20% YOY, sized at about 4 million units currently, whereas the demand has grown 30% over previous year.
Commenting on this, Amit Jain, CEO, CarDekho.com, said, “CarDekho has gone from 565 used car dealers in Aug 2014 to more than 3,000 currently and this number is expected to double by the end of 2015-16 fiscal year. We have identified used cars as a high potential area and have succeeded in creating the largest organized group of used car dealers working with a single auto portal.”
According to market surveys, the biggest source of information for buying cars next to dealers is websites such as CarDekho.com. In used car segment, consumers are most concerned about quality of the used car and genuineness of the seller. CarDekho has sought to address both these concerns through their product line-up.
More than 1.5 million online searches are made monthly for used cars. To service this level of demand, CarDekho has more than 1,00,000 active used cars listed for sale on its portal. Consumers often complain of outdated listings and non-genuine sellers on many sites, but not so on CarDekho.com that verifies 100% of used cars uploaded for genuineness of sellers.
The next big leap for the used car business will be certification & warranty, which is already a multi-billion dollar business in developed economies. CarDekho has established leadership in this area within three months of launching TrustMark, its best-in-class certification & warranty product for used cars. More than 1,200 dealers have already tied
up for the program and the site features 5,400+ certified used cars, by far ahead of other classified portals.
Commenting on that, Rajat Sahni, Business Head – Used Car, further added, “We have built a high quality team of 100+ inspection engineers and currently inspect over 15,000 cars every month to solve customer’s pain point on quality of the car. We certify only quality cars that meet our stringent criteria and only 1 out of every 3 cars receives our TrustMark Certification. Customers can purchase warranty on these cars to protect their purchase and for peace of their mind.”
CarDekho has pioneered technology-based solutions for used car dealers. Over 3,000 satisfied dealers are already reaping the benefits of this technology and over 1,200 dealers are using the web cloud solution platform. The easy to use ‘dealer mobile app’ has various innovative functions that make the dealer’s life much easier, such as:
– Integrated inventory management and lead management functions, multi-photo upload
and inventory addition.
– Marketing and selling tools that allow dealers to share details of inventory over SMS,
WhatsApp and e-mail.
– 3-click easy issuance of warranty on certified cars.
CarDekho caters to over 10 lakh used car buyers every year. Apart from serving used car buyers and dealers, CarDekho also works with and powers cloud solutions for over nine corporates and financial institutions including Mahindra First Choice, Carnation, Tata, Chevrolet, Ford, HDFC, Axis, SBI, ICICI, and TVS Credit.
