BusinessAudience Schema Example [2024]

Hi, this schema is supposed to inform Google who you are targeting with your products and services.

In theory, this could mean that people who fit within your target audience, are more likely to see your website in the search results.

Here’s an example for an ecommerce football website, selling to parents and clubs:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Store",
  "name": "Ultimate Football Gear",
  "url": "https://www.ultimatefootballgear.com",
  "audience": [
    {
      "@type": "BusinessAudience",
      "audienceType": "Parents",
      "geographicArea": {
        "@type": "AdministrativeArea",
        "name": "Nationwide"
      },
      "suggestedMinIncome": 30000,
      "suggestedMaxIncome": 100000,
      "description": "Middle-class and working-class parents looking for affordable football gear for their children."
    },
    {
      "@type": "BusinessAudience",
      "audienceType": "Sports Clubs",
      "geographicArea": {
        "@type": "AdministrativeArea",
        "name": "Nationwide"
      },
      "description": "Local sports clubs seeking quality football equipment for team use."
    }
  ],
  "offers": {
    "@type": "Offer",
    "itemOffered": {
      "@type": "Product",
      "name": "Youth Football Kit",
      "description": "A complete football kit for young players, perfect for training and matches.",
      "category": "Sporting Goods > Team Sports > Football",
      "sku": "YFK123",
      "brand": {
        "@type": "Brand",
        "name": "Ultimate Football"
      }
    },
    "price": "49.99",
    "priceCurrency": "USD"
  }
}
</script>

^As you can see above, you can combine with product/offers schema.

Here’s a normal example:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Store",
  "name": "Ultimate Football Gear",
  "url": "https://www.ultimatefootballgear.com",
  "audience": [
    {
      "@type": "BusinessAudience",
      "audienceType": "Parents",
      "geographicArea": {
        "@type": "AdministrativeArea",
        "name": "Nationwide"
      },
      "suggestedMinIncome": 30000,
      "suggestedMaxIncome": 100000,
      "description": "Middle-class and working-class parents looking for affordable football gear for their children."
    },
    {
      "@type": "BusinessAudience",
      "audienceType": "Sports Clubs",
      "geographicArea": {
        "@type": "AdministrativeArea",
        "name": "Nationwide"
      },
      "description": "Local sports clubs seeking quality football equipment for team use."
    }
  ]
}
</script>